IBM SPSS Conjoint
What it can do for your business
IBM SPSS Conjoint provides conjoint analysis to help you better understand consumer preferences, trade-offs and price sensitivity. It enables you to uncover more information about how customers compare products in the marketplace, and measure how individual product attributes affect consumer behavior. The information helps you design, price and market products and services tailored to your customer needs.
This module is included in the SPSS Premium package. Available at an additional cost for the Base, Standard and Professional packages.
Identify product features
Learn which features are the most important to new customers
Discover product attributes
Find out which product attributes are most important to current customers.
Determine influence
Discover the influence product attributes have on customer preferences.
Security and privacy in the cloud
IBM enables companies to scale and adapt quickly to changing business needs without compromising security, privacy or risk levels when using IBM cloud offerings.
Learn more about IBM Cloud security
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