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Five Tips to Engage Your Customers with Event-Based Marketing

Learn practical strategies to engage customers with the right message, at the right time, over the right channel.

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The content marketing challenge

Learn the different ways marketers can take control of the entire content marketing process to increase customer engagement.

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Gartner Magic Quadrant for Multichannel Campaign Management

Learn how Gartner positions 22 multichannel campaign management vendors, and designates IBM a leader in the category.

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