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Analyst reports

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The Total Economic Impact of IBM Customer Behavior Analytics Solutions

Read the study to discover the true business benefits of implementing IBM customer behavior analytics solutions.

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The Forrester Wave™: Customer Analytics Solutions, Q2 2018

IBM Watson Marketing is a leader in the Forrester Wave™: Customer Analytics Solutions report

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Gartner Magic Quadrant for Mobile Marketing Platforms, July 2018

Read this report to see why IBM is named a Leader in the mobile marketing platforms market.

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Other resources

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IBM Watson Customer Experience Analytics Overview

Pivot between quantitative and qualitative analytics to answer the what, why, where, when and how of customer experience.

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Five Best Practices for Understanding Customer Journeys

Learn how to provide high-quality, consistent experiences throughout every digital touchpoint.

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5 Steps to Stress-Free Customer Analytics

Use this short checklist of cutting-edge best practices in analytics to help you stay ahead of the curve.

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