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Segment, target and manage multi-channel marketing messages and programs
IBM Watson Campaign Automation
Watson Campaign Automation is an AI-powered, marketing automation solution that enables marketers to deliver engaging customer journeys across digital channels.
IBM Phytel Outreach
IBM® Phytel® Outreach delivers automated, evidence-based communications that enable providers to focus on promoting better health outcomes.
Create, publish and distribute content that supports your marketing goals and strategy
IBM Watson Content Hub
Create and deliver consistent and engaging customer experiences across all channels with this SaaS-based, AI-powered digital experience and CMS solution. It is easy for marketers to use yet powerful for developers.
Watson Real-Time Personalization
Deliver personalized content to each website visitor based on real-time interactions.
Plan, execute, and assess the full variety of digital marketing strategy and tactics to drive better business outcomes
Planning and budgeting (MPM)
Campaign Automation - with Budgeting & Planning - gives teams a powerful way to plan and budget their marketing spends, and measure the impact of their marketing efforts.
Use advanced systems and best practices to improve marketing campaigns and consumer advertising
Find out who your best customers are and how to keep them
Quickly build and deploy chatbots and virtual agents across a variety of channels including mobile devices, messaging platforms and robots
Watson Marketing Solutions
Learn how Watson Marketing solutions powered by an AI marketing platform can enable brands to drive customer loyalty and work smarter
Use data to deliver tactics and communications more directly relevant to customers for better customer experience
Watson Assistant Health Benefits
IBM® Watson® Assistant for Health Benefits drives fast, dynamic and personalized interactions with your members, at scale.
Track sales activity or amount of goods and services sold over a period of time
IBM Sterling Configure, Price, Quote
IBM CPQ transforms and automates configuration, pricing, and quoting of complex products and services.