What it can do for your business

Marketers use IBM Campaign as the foundation of their marketing ecosystem to maximize revenue and responses via targeted multi-channel campaigns. Increase results with powerful segmentation against the largest data sources and provide the right offers to the right contacts at the right time. Boost ROI by optimizing contact communications and marketing spend. Choose to deploy 100% to the cloud or on premise.
IBM Campaign

Improve response rates

Improve response rates and business results by increasing the precision of campaign targeting.

Employ advanced analytics

Employ advanced analytics and predictive modeling in the campaign process to optimize and enhance targeting and results.

Choose your deployment model

Choose the approach that works best for your organization. Deploy on premise or 100% to the cloud — managed and hosted.

Key features

  • Deeper customer relationships
  • End-to-end campaign management
  • Campaign measurement and reporting
  • Rapid campaign creation
  • Analyze interaction data
  • Easy-to-use flowchart interface
  • Reuse campaign building blocks
  • Measure marketing activities

Security and privacy in the cloud

  • IBM enables companies to scale and adapt quickly to changing business needs without compromising security, privacy or risk levels when using IBM cloud offerings.

    Learn more about IBM Cloud security

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Deeper customer relationships
Deeper customer relationships
End-to-end campaign management
End-to-end campaign management
Campaign measurement and reporting
Campaign measurement and reporting
Faster campaign creation
Faster campaign creation

Learn more

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