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Stepping up to the challenge: CMO insights from the Global C-suite Study

This report focuses on how the 524 CMOs we interviewed are helping their enterprises become more “customer-activated.”

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Pushing the limits of outsourcing

Providers with expertise, scale and insights can help companies deliver strategic business outcomes, not just save money.

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IBM Managed Marketing Services: Solution brief

See how you can gain faster ROI from marketing investments.

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