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IBM Watson Campaign Automation Overview

Learn how to deliver exceptional experiences for customers across the buyer journey.

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IBM Watson Campaign Automation Social Audiences

Discover how to target an IBM Marketing Cloud audience on a social channel.

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Create Marketing Campaigns that Convert

Find out how to create more relevant interactions.

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White papers

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10 Key Marketing Trends for 2017

Discover 10 key trends that will shape marketing in 2017 and get ideas for growing brand value and fueling strategic growth.

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15 Ideas for Anchoring Your Marketing Approach

Learn how to better connect relevant data, personalize engagement and move to a more customer-centric approach.

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2016 Email Marketing Metrics Benchmark Guide

Discover how you measure up across more than 15 open, click-through and list churn metrics.

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Other resources

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Supply.com ROI Case Study

IBM Watson Campaign Automation delivers 1665% ROI for Supply.com

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