Smarter campaigns across channels

Watson Campaign Automation is a digital marketing automation platform designed to put the power of data in the hands of the marketer. Use behavioral data from any source to create consistent campaigns wherever your customers are through channels like email, web, mobile apps, SMS, social, group messaging and more.

Design and automate

Deliver consistent cross-channel experiences for email, mobile, web and social that convert at a higher rate.

Cognitive analytics

Understand and report on customer behavior to make better marketing decisions while driving deeper customer engagement.

Provides faster time to ROI

Connect your marketing ecosystem and stay agile with a scalable, cloud-based platform that integrates with your customer sources and tools.

Key features

  • Campaign automation
  • Email, mobile, social, marketing
  • Lead management and scoring
  • Customer journey building
  • Watson Marketing Assistant
  • Performance insights

Security and privacy in the cloud

  • IBM enables companies to scale and adapt quickly to changing business needs without compromising security, privacy or risk levels when using IBM cloud offerings.

    Learn more about IBM Cloud security

Product images

Campaign automation
Campaign automation
Email, mobile and social marketing
Email, mobile and social marketing
Lead management
Lead management
Journey design
Journey design

See how it works

Buy now and get started