Build Smarter Campaigns with Watson Assistant for Marketing

Watson Campaign Automation is a SaaS-based digital marketing automation platform that puts the power of data insights in the hands of the marketer to design smarter campaigns that exceed your customer expectations. Use behavioral data from any source to create consistent campaigns across email, web, mobile push, SMS, social, group messaging and more. Now, Marketers can work smarter with Watson Assistant for Marketing.

Improve Customer Engagement

Boost customer engagement and conversion with personalized experiences and offers that connect with your customers, when and where they expect it.

Work Faster

Drive to insights lightening fast with Watson on your team. Use insights to optimize campaigns, messages and offers. By doing your job faster, you'll have more time to be creative and strategic.

Increase Customer Loyalty

Leverage AI-powered insights and capabilities to deliver the right message and offer at the right time in the right channel to grow customer loyalty and, ultimately, revenue.

Key features

  • Powerful campaign design canvas
  • Seamless marketing across mobile and other digital channels
  • Lead management and scoring
  • Customer journey building
  • AI-powered Watson Assistant
  • Performance insights and reporting
  • Planning and budgeting (performance management)
  • Personalization and A/B/n testing

Security and privacy in the cloud

When using IBM Cloud offerings, your company can scale and adapt quickly to changing business needs without compromising security, privacy or risk levels. Learn more about IBM Cloud security

This offering meets the following industry and global compliance standards, depending on the edition you choose.

  • EU-US Privacy Shield and Swiss-US Privacy Shield Framework
  • ISO 27001

To learn about the compliance and certifications for a specific offering edition, consult the Cloud Services data security and privacy data sheets.

Product images

Atop a program, Watson Assistant performs sentiment analysis
Atop a program, Watson Assistant performs sentiment analysis
Add personalization and dynamic content to message templates
Add personalization and dynamic content to message templates
Watson Assistant easily compares campaign metrics across date ranges
Watson Assistant easily compares campaign metrics across date ranges
Build campaigns with comprehensive mobile marketing capabilities
Build campaigns with comprehensive mobile marketing capabilities
Dynamic performance dashboards quickly deliver insights
Dynamic performance dashboards quickly deliver insights
Use sophisticated scoring models for complete lead management
Use sophisticated scoring models for complete lead management

Which option is right for you?

  • Essentials


    Great for teams with moderate volume needs to deliver personalized interactions across digital channels. (Note: B2B editions have different options)

  • Standard


    Build deeper customer relationships through consistent digital experiences that drive customer advocacy. (Note: B2B editions have different options)

  • Premium


    Great for enterprises with higher volume needs to maximize conversions by automating compelling journeys. (Note: B2B editions have different options)

See how it works

Buy now and get started