Service Jam

Making the world work better through service

Why Service Jam?

As our world becomes more technologically advanced, experimental, and globally connected—service has also shifted. New business models that strive for social impact are being developed by non-profits and for-profits alike. Organizations and individuals are reassessing what it means to be global citizens. At the same time, there is a challenge in measuring the social impact and prioritizing programs that will result in the greatest social return on investment (SROI). By capturing such important conversations in the Service Jam, we can better understand the current state of the service sector, discuss the key challenges and unleash possibilities to innovate for the future. So take the opportunity to participate in this important dialogue around service.

You can learn more about Registration for the Jam here.

Executive Team behind the Jam

Service Jam is sponsored by IBM’s Corporate Citizenship and Corporate Affairs (CC&CA) and is hosted by Stan Litow and led by Diane Melley. The CC&CA team has been a powerful force behind IBM’s leadership in corporate social responsibility. The primary focus of IBM’s corporate citizenship activities is on developing initiatives to address specific societal issues, such as the environment, community economic development, education, health, literacy, language and culture. IBM’s most valuable resources, technology and talent are employed in order to create innovative programs to assist cities and communities around the world. Learn more about IBM’s Corporate Citizenship & Corporate Affairs at

Diane MelleyDiane Melley
Director,Corporate Citizenship & Corporate Affairs, IBM
Ms. Melley's leads the On Demand Community initiative, IBM's global strategic initiative to support employee and retiree volunteer efforts worldwide. Ms. Melley also is in charge of the Business Integration team where Corporate Citizenship assets are integrated with IBM’s business strategies in Public Sector, Education and the Small Medium Business industry segments. She supports IBM's Humanitarian Disaster Response efforts worldwide and is constantly looking for ways to use technology as an integrated tool to effect change.

Robin WillnerRobin Willner
Vice President, Global Community Initiatives, IBM
Robin Willner is responsible for bringing IBM’s cutting edge technology and talent to social and educational problems that improve the quality of life in communities towards a Smarter Planet. She oversees a range technology innovations, economic development programs, humanitarian responses and volunteer programs such as Corporate Service Corps, Transition to Teaching, World Community, Grid, Small Business Toolkit, a partnership with the World Bank’s International Finance Corp, literacy and work force development projects, and school-to-career programs.

Celia MooreCelia Moore
Director, Corporate Citizenship and Corporate Affairs, IBM Europe, Middle East, and Africa
Celia coordinates IBM’s Corporate Responsibility across the EMEA region and is currently Chair of the Board of Directors of CSR Europe and also sits on the European Academy of Business in Society. She joined IBM in 1995 to implement a new global strategy for Community Involvement, and currently manages programmes across more than 30 countries which focus on how IBM technology and skills can contribute to solving critical social and economic challenges.

Louis DavisLouis Davis
Executive, Corporate Citizenship & Corporate Affairs, IBM Growth Markets
Louise Davis manages IBM’s corporate social responsibility program across 15 countries in Asia Pacific region and collaborates with her counterparts in Latin America, Eastern Europe, Middle East and Africa. She works with major not-for-profit organizations and Government Departments, focusing on applying IBM technology and expertise to important issues such as K-12 education, economic development, AIDS and Childhood Cancer research and the digital divide.

Ann CramerAnn Cramer
Director, IBM Corporate Citizenship & Corporate Affairs
In support of IBM’s commitment to K-12 education, employment, community & family services, literacy programs and support for disadvantaged through its people and technology focus areas, Ann has chaired the Georgia Partnership for Excellence in Education (GPEE), Communities in Schools, Chamber’s Education Committee and Voices for Georgia’s Children. She is on several executive boards such as Executive Committee for the US Chamber’s Institute for Competitive Workforce, the Conference Board’s Business and Education Council, Metro Atlanta Chamber Education Committee and Project GRAD Board. Ann is the recipient of prestigious awards such as the “Essence of Atlanta”, Leadership Atlanta’s Legacy of Leadership Award, the Lexus Leader of the Arts, the first Narrowing the Digital Divide Award, , the Georgia Council for Economic Education’s prestigious VanLandingham Award and many more. She was recently named by Atlanta Woman Magazine as the Power Woman of the Year,”25 Atlantans to Watch”.

Patricia MenezesPatricia Menezes
Executive, Corporate Citizenship & Corporate Affairs, IBM Latin America
Patricia Menezes manages IBM Corporate Citizenship & Corporate Affairs initiatives, for IBM Latin America. She is responsible for providing strategic direction for the company’s social initiatives in local communities, aligned with the company’s business strategy, and to identify opportunities where IBM technologies can help to better address key social challenges. Patricia has a Bachelors of Arts from Santa Ursula University, Rio de Janeiro and a Master’s Degree in Computers. She has also an International Relations Certificate from Candido Mendes University and a Social Responsibility Certificate, Rio de Janeiro.

What is a Jam?

The Jam began as an internal experiment nearly 10 years ago and is now a proven IBM management tool for stimulating innovation and collaboration. IBM's InnovationJam™ solution is an Internet-based platform for conducting conversations through brainstorming. Based on the concept of crowdsourcing (also knows as "wisdom of crowds"), Jams help businesses and organizations unleash the brainpower of their enterprise to surface ideas around business-critical or urgent issues. Clients in both the public and private sectors, for example, have used Jams to explore culture change, the needs of the urban poor, and how to resuscitate an industry facing unprecedented competition. While IBM continues to 'jam' internally, in 2008 we brought together more than 1,000 client organizations and business partners — together with subject-matter experts from various industries — to discuss what it means to be an Enterprise of the Future. To learn more about Jams, click on

Service Jam White Paper

In collaboration with key partners, IBM has published "The Systems of Service", a white paper summarizing key findings from Service Jam. The document will help organizations leverage the knowledge generated by the Jam to innovate, design and improve service programs.

Data Analysis

The text mining and data analysis of the Service Jam content is now available.

Learn more

Can volunteers make the world work better?

Sign the Service World International Service Declaration to show your support.