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    Q   What is the origin of the term "Big Blue?"     Advertising
    A   The term "Big Blue" as a reference to IBM did not originate within the company. When the term first began appearing in the press during the early 1980s, IBM employees continued to refer to IBM as they always had -- and have since -- most typically, "IBM" or "the business" or "the company." Some writers have suggested that the "Big Blue" expression is related to the blue covers on the IBM mainframes and similar products of the 1960s. Of course, "Blue" can now be found in the names of some of IBM's supercomputers, such as Deep Blue, Blue Pacific and Blue Gene.      
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