Since its inception, IBM has been a company that defined itself not by particular products, technologies or leaders, but by persistent values.

Today, shared values are more essential than ever before-for enterprises, for individuals and for the globally integrating society of the 21st Century.
- Dedication to every clients success
- Innovation that matters - for our company and the world
- Trust and responsibility in all relationships
These are the core values that serve as the foundation of IBM's culture and brand and the guide for each IBMer's work, decisions and relationships.
Take a look back at the innovations, people and values that have defined IBM for nearly a century.