Gordon A. RobertsGordon Roberts served as manager of IBM's Future Demands Department and as an assistant to the vice president of sales.

A veteran of the IBM field forces, Mr. Roberts was regarded as one of the pioneers of the company. Having joined the Pacific Coast IBM unit in 1919, he became a member of the Quarter-Century Club [for employees with 25 years of service] in July 1946.

Starting as a customer engineer in San Francisco, Roberts was quickly promoted to the sales forces as Electric Accounting Machine manager in Seattle, Wash., in December 1920. He became a senior sales representive in 1926, and in 1928 he was promoted to the position of Public Utility Special Representative for the Pacific Coast and made his headquarters at the San Francisco office.

His success in this capacity prompted Roberts' promotion to Special Representative and manager of the Public Utility Department at IBM's World Headquarters in 1930. In 1947, Roberts was made manager of the Future Demands Department.

The outstanding results which Roberts achieved in the development of IBM products while head of that organization led his promotion to administrative assistant to Louis H. LaMotte the vice-president in charge of sales. In that position, Roberts worked directly with Mr. LaMotte in a general administrative capacity with specific attention to assisting and supervising the special departments to develop new approaches and procedures to meet the increasing demands of customers.