Virtual Personal Shopper & AR
The way users interact with e-commerce systems is changing. The desire to identify the product that best suits your needs comes up against navigation through increasingly rich and extensive digital catalogs. Thanks to the new Conversation Interface, the communication between the Brand and the User evolves as never before, the maximum understanding of the purchaser's personal desires and needs.
In this context we present Virtual Personal Shopper & AR, a system designed for the Fashion world, able to guide the consumer in the purchasing process, understanding the type of consumer, its desires and expectations in order to suggest the best and most suitable product. The shopping experience is also enhanced by the integration of an Augmented Reality component that, through the use of mobile devices such as Smartphones or iPads, works to integrate the product you are buying in a real context.
The solution, developed by Blue Reply and Protocube Reply, is based on IBM Watson Assistant for the dialogue management and, for other AI features, on other Watson services on IBM Cloud (NLU, NLC, Tone, Image Recognition and others).