What it can do for your business

IBM SPSS Conjoint provides conjoint analysis to help you better understand consumer preferences, trade-offs and price sensitivity. It enables you to uncover more information about how customers compare products in the marketplace, and measure how individual product attributes affect consumer behavior. The information helps you design, price and market products and services tailored to your customer needs.

This module is included in the SPSS Premium package. Available at an additional cost for the Base, Standard and Professional packages.

Identify product features

Learn which features are the most important to new customers

Discover product attributes

Find out which product attributes are most important to current customers.

Determine influence

Discover the influence product attributes have on customer preferences.

Key features

  • Save time and money with Orthoplan
  • Rank respondents’ preferences
  • Generate charts and get results
  • Design more effective sample surveys

Security and privacy in the cloud

  • IBM enables companies to scale and adapt quickly to changing business needs without compromising security, privacy or risk levels when using IBM cloud offerings.

    Learn more about IBM Cloud security

Product images

Profile output tables
Profile output tables
Generate Design: Define Values
Generate Design: Define Values
Generate Orthogonal Design settings
Generate Orthogonal Design settings
Display Design settings
Display Design settings

Buy now and get started