IBM Watson Campaign Automation
Work Smarter and Deliver Smarter Campaigns
Improve Customer Engagement
Boost customer engagement and conversion with personalized experiences and offers that connect with your customers, when and where they expect it.
Work Faster
Drive to insights lightening fast with Watson on your team. Use insights to optimize campaigns, messages and offers. By doing your job faster, you'll have more time to be creative and strategic.
Increase Customer Loyalty
Leverage AI-powered insights and capabilities to deliver the right message and offer at the right time in the right channel to grow customer loyalty and, ultimately, revenue.
Key features
- Powerful campaign design canvas
- Seamless marketing across mobile and other digital channels
- Lead management and scoring
- Customer journey building
- AI-powered Watson Assistant
- Performance insights and reporting
- Planning and budgeting (performance management)
- Personalization and A/B/n testing
Security and privacy in the cloud
When using IBM Cloud offerings, your company can scale and adapt quickly to changing business needs without compromising security, privacy or risk levels. Learn more about IBM Cloud security
This offering meets the following industry and global compliance standards, depending on the edition you choose.
- EU-US Privacy Shield and Swiss-US Privacy Shield Framework
- ISO 27001
To learn about the compliance and certifications for a specific offering edition, consult the Cloud Services data security and privacy data sheets.
Product images
Which option is right for you?
Essentials
Create a single customer view and deliver personalized digital interactions across all channels.
Standard
Build deeper customer relationships through consistent digital experiences that drive customer advocacy.
Premium
Design and automate highly relevant and compelling cross-channel journeys that convert at a higher rate.