What it can do for your business

IBM Watson Customer Experience Analytics allows you to view your sites and apps from the customer perspective to discover opportunities. It provides a seamless, end-to-end view of the customer experience to understand and optimize every journey and gives you the insights you need to resolve issues, boost conversions and maximize lifetime customer value.
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Visualize the customer journey

Visualize complete, cross-channel customer journeys across devices and over time. Know where customers are in their journey and learn how activity in one channel impacts performance in another.

Re-live customer experiences

See where customers struggled and pinpoint trouble spots. Replay sessions to see what your customer experienced. Identify opportunities to improve the customer experience and refine the journey.

Gain the insights you need

Bring together customer experience insights from multiple channels in a unified dashboard. Identify trends and understand root causes. Get immediate insight to go from question to decision in minutes.

Key features

  • Role-based dashboards
  • Session replay
  • Journey analytics
  • Mindset analysis
  • Flexible reporting
  • Eventing and Alerting
  • Site optimization

Security and privacy in the cloud

  • IBM enables companies to scale and adapt quickly to changing business needs without compromising security, privacy or risk levels when using IBM cloud offerings.

    Learn more about IBM Cloud security

Product images

Role-based dashboards
Role-based dashboards
Session replay
Session replay
Journey analytics
Journey analytics
Mindset analysis
Mindset analysis