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2018 Marketing Benchmark Report

Check out digital campaign data organized by industry and geography to see if your marketing program is at its best.

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The Forrester Wave™: Cross-Channel Campaign Management

Read this report to learn why IBM Watson Marketing was named a leader in Q1 2018 by Forrester Research.

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Gartner Magic Quadrant for Multichannel Marketing Hubs

See why IBM was named a Leader in the Gartner Magic Quadrant report that analyzes the Multichannel Marketing Hub market.

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Analyst reports

See the latest research on technologies and industry practices.

Gartner Magic Quadrant for Multichannel Marketing Hubs

See why IBM was named a Leader in the Gartner Magic Quadrant report that analyzes the Multichannel Marketing Hub market.

Read the analyst report

The Forrester Wave™: Cross-Channel Campaign Management

Read this report to learn why IBM Watson Marketing was named a leader in Q1 2018 by Forrester Research.

Read the analyst report

Solution briefs

Look at examples of how this product integrates with other technologies.

IBM Campaign v11 Solution Brief

Read this 1-pager to get a sense of the innovations in the newest release of IBM Campaign.

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IBM Campaign Upgrade Solution Brief

IBM is offering a special services package to simplify how customers upgrade to the latest Campaign release.

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Managed Hosted Solution Brief

Read this brief to learn more about the cully cloud-based option for deploying IBM Campaign.

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Marketing Software v11 Solution Brief

Read this 1-pager to get a sense of the latest innovations across the IBM Marketing Software portfolio of solutions.

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Other resources

Learn more about how this product can help your business.

2018 Marketing Benchmark Report

Check out digital campaign data organized by industry and geography to see if your marketing program is at its best.

Read the white paper

IBM Campaign Datasheet

Deliver personalized, relevant marketing messages across all channels.

Read the data sheet

Marketing Software v11 Webinar

Watch the replay of this webinar to learn about the innovations introduced in v11 of IBM Marketing Software products.

Watch the webinar

Watson Marketing GDPR Microsite for Marketers

Use this site to learn how to prepare your marketing for the General Data Protection Regulation.

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