IBM Watson® Advertising Weather Targeting is designed to recognize the relationships between weather, location and complex data sets such as health conditions, product sales and consumer activity. This analysis is used to create targeted campaigns without relying on third-party cookie data, helping you reach users with relevant messages while protecting your brand reputation and your consumers’ personal information.
Provide relevant weather ads to consumers based on the projected impact of upcoming weather conditions in a defined area.
Ensure your message resonates by triggering weather advertising and marketing only when optimal conditions are present.
Deliver weather-triggered campaigns with no third-party cookies, identifiers, or other personally identifiable information.
Deliver targeted messaging when and where it matters most, with IBM’s knowledge in modeling and training AI algorithms to deliver effective campaigns.
Trigger messaging only when and where specified weather conditions are present, to reach the right audience with minimal waste.
Access more than 500 triggers that can be activated across 42,000 ZIP codes to reach your consumers through the contextual lens of weather.
Learn how applying AI technology to data signals like weather can uncover near real-time, actionable insights to reach the right audience with the right message at the right time.
See how delivering empathetic and relevant ads can be difficult as the rise or decline of cases may differ between regions, states, and even ZIP codes.
Learn why AI a mission-critical tool to analyze data to help you make better decisions. AI could be instrumental as enterprises seek to improve their pandemic response efforts.