Now available: Cognos Analytics with Watson 11.2.2.

Enhanced AI. Deeper insights. The latest version builds on existing capabilities.

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Introduction

Turn marketing insights into action

Get a more accurate picture of your customer demands and use data to drive customer satisfaction.

With IBM® Cognos® Analytics, you take advantage of built-in AI to ask plain-language questions and get better insights from data. Plus, you can optimize marketing investments with data-driven decisions.

Try Cognos Analytics with Watson at no cost for 30 days


Web-based data modeling – Upload, connect to, join and model your data.
Interactive dashboards and enterprise reports – Up to 5 users can join the same trial instance.
Data exploration and prediction – Predictive forecasting, decision trees, AI assistant and more.
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Open and interact with a live dashboard or report

screenshot showing analysis of performance of marketing promotion

Visualize promotional marketing results

See a sample dashboard that analyzes the performance of a marketing promotion.
screenshot showing map of website traffic

Map website traffic

This sample dashboard leverages client-side mapping to display 2016 website visit data in California for the fictional Sample Outdoors Company website
screenshot showing description of website traffic with maps

Describe website traffic with maps

This samples demonstrates client-side mapping in a report. Explore 2016 website visits by zip code in California.

Discover the IBM Accelerator Catalog.

Get started with sample data, dashboards, reports and more.

View the catalog

WestJet

“Cognos Analytics is supporting WestJet’s culture of continuous self-improvement. The more useful insight we can give our people, the better the results for our employees, our company, and most importantly, our guests.”

— Anthony Molle, Business Intelligence and Analytics Manager, WestJet

Read the case study

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Learn about the features

Discover how to visualize data and share actionable insights across your organization to foster more data-driven decisions.

Explore which cloud is right for you

Cognos Analytics offers multiple deployment options. Learn more about the details and pricing for each option.

Start at no cost

Explore Cognos Analytics with this no cost cloud-based trial. No download required.