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Introduction

Turn marketing insights into action

Get a more accurate picture of your customer demands and use data to drive customer satisfaction.

With IBM Cognos® Analytics, you take advantage of built-in AI to ask plain-language questions and get better insights from data. Plus, you can optimize marketing investments with data-driven decisions.

Open and interact with a live dashboard or report

Analyze performance of marketing promotion screen

Visualize promotional marketing results

See a sample dashboard that analyzes the performance of a marketing promotion.
Map website traffic screen

Map website traffic

This sample dashboard leverages client-side mapping to display 2016 website visit data in California for the fictional Sample Outdoors Company website
Describe website traffic with maps screen

Describe website traffic with maps

This samples demonstrates client-side mapping in a report. Explore 2016 website visits by zip code in California.

Discover the IBM Accelerator Catalog.

Get started with sample data, dashboards, reports and more.

View the catalog

The All England Lawn Tennis Club

“The All England Lawn Tennis Club relies on IBM to provide us with accurate and timely statistics and insights so we can tell the story of The Championships in the most compelling way.” Alexandra Willis, Head of Communications, Content & Digital, The All England Lawn Tennis Club

Read the case study

Get started

Learn about the features

Discover how to visualize data and share actionable insights across your organization to foster more data-driven decisions.

Explore which cloud is right for you

Cognos Analytics offers multiple deployment options. Learn more about the details and pricing for each option.

Start at no cost

Explore Cognos Analytics with this no cost cloud-based trial. No download required.