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IBM Marketing Cloud Overview

Learn how to deliver exceptional experiences for customers across the buyer journey.

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IBM Marketing Cloud Social Audiences

Discover how to target an IBM Marketing Cloud audience on a social channel.

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Create Marketing Campaigns that Convert

Find out how to create more relevant interactions.

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Customer case studies

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Supply.com ROI Case Study

IBM Marketing Cloud delivers 1665% ROI for Supply.com

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Caffé Nero Case Study

Coffee house boosts sales through bespoke online communications

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White papers

Get business guidance and best practices for using this product.

2016 Email Marketing Metrics Benchmark Guide

Discover how you measure up across more than 15 open, click-through and list churn metrics.

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Customer Journey Maps and Buyer Personas: The Modern Tool Kit for Marketing

Learn more about customer journey maps and buyer persona marketing.

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20 Mobile Tips for Holiday Marketing Success

Discover 20 tips to better engage on-the-go customers & improve the mobile experience across the customer journey.

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