Unite your advertising and marketing technology with Watson and MediaMath
Manage your media spend efficiently, while delivering the most relevant message to your customers by using an AI-powered media bidder. Optimize the impact by seamlessly integrating a leading demand-side platform (DSP) and data management platform (DMP) with your entire marketing ecosystem.
DMP and DSP
Robust demand-side platform and data management platform
Use Watson intelligence throughout your marketing and media programs to improve efficiency
Connect advertising and marketing technology
Manage digital advertising and post-purchase messages through a single platform
Centralize paid and owned media data to measure and adjust in real time and boost conversions