The IDC MarketScape vendor analysis for the Gen AI evaluations space evaluates various providers in the market. Vendors were assessed on capabilities based on product, go-to-market and business execution and strategy based on alignment with customer requirements. IBM was recognized as a Leader in the IDC MarketScape: Worldwide GenAI Evaluation Technology Products 2025 Vendor Assessment.

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• Deep integration with IBM’s broader data and AI portfolio
• How to build in the loop evaluators

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• Why IBM was named a Leader in 2025
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IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5-year timeframe. Supplier market share is represented by the size of the icons.