The IBM Partner Ecosystem Multiplier (PEM) Study uncovers a significant growth opportunity for IBM partners: the potential to generate up to 6x more in services revenue for every $1 in IBM product revenue. Drawing on research across regions and partner types, the report reveals where value is created across the customer lifecycle—and why the greatest, most durable returns come from expanding beyond resale into higher‑value services.

This report highlights what distinguishes top‑performing partners, why managed and design‑led services drive long‑term profitability, and how delivering across more of the IBM portfolio dramatically increases returns. Download the report to see where the real growth opportunities lie—and how to capture them.