Designing for customer engagement: Building workflows with AI agents that solve problems, not frustrate customers

  • Tue, May 19, 2026
  • 10:00AM EDT
Customer expectations keep rising while service complexity and regulatory pressure grow. AI agents give teams practical support, helping them deliver faster, higher‑quality resolutions across the care ecosystem.

In this session, we’ll look at how leaders are evolving from scripted chat to outcome‑driven agents that fit into existing workflows and deliver more reliable results. We’ll cover where to start, such as high‑volume intents like billing, claims, and status updates; how to connect AI agents safely to back‑end systems through governed APIs, and how secure‑by‑design and strong governance reinforce trust and streamline approvals.

You will leave with a clear, actionable plan for using AI to strengthen your teams and elevate customer care, improving first‑contact resolution, reducing handle time, and increasing CSAT while keeping authenticity at the center of every interaction at the center of every interaction.
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Product Manager, watsonx Orchestrate

IBM

Karen Butner headshot

Global Research Leader: AI Automation, Digital Operations, IBM Institute for Business Value

IBM

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