Find out why AI is essential to transforming marketing– and how to meet customer and employee aspirations that may have seemed unthinkable by combining the capabilities of traditional and generative AI.

According to IBV, 75% of CMOs agreed their marketing organization faces pressure to do more with less to deliver profitable growth. Generative AI holds that promise to fundamentally transform marketing and mitigate this challenge. Is your company’s AI strategy on track?

In this guidebook, discover:

• Why business leaders say marketing is a priority for generative AI investment
• The key to building responsible AI
• How AI can optimize the content creation process, elevate customer experiences and assist in creating personalization at scale.
• Next steps for your marketing transformation