Customer delight made simple

Enterprises are challenged with consolidating, structuring and providing customer data accessibility across organizational silos. Customer 360 solutions from IBM Cloud Pak for Data® breaks down silos and makes data more trusted, secure and governed. Spend more time applying AI and analytics and less time searching for quality data. 

How it’s used

Data discovery and cataloging

IBM Cloud Pak for Data Master data Mapping dashboard

Data discovery and cataloging

Enable data professionals to quickly find the most appropriate data for any analytical or business purpose.

Common identifier resolution

IBM Cloud Pak for Data Master data explorer dashboard

Common identifier resolution

Resolve duplicate person or organization data to a single 360-degree record for analytics and new models.

Data visualization

IBM Cloud Pak for Data detail review dashboard

Data visualization

Understand the quality and distribution of your data, and quickly transform data to be ready for analytics. 

Benefits of Customer 360



A one-stop shop to find data and access data for collaboration

Augmented knowledge

A capability that provides a common business understanding of the data

Smart integration

A range of integration styles to extract, ingest, stream, virtualize and transform data 

Simplified entity matching

Built-in machine learning (ML) expedites the process of configuring and tuning partially matching algorithms 

Unified lifecycle

An end-to-end lifecycle to compose, build, test, deploy and manage various aspects of the data 

Get the trial at no cost

Access customer data across sources using a data fabric.

Customer 360 solutions

IBM Match 360 with Watson

Establish a single, trusted, 360-degree view of your customers, and improve trust in AI pipelines.

IBM Watson® Query

Simplify your data landscape with a universal query engine that accesses disparate data sources.   

IBM Watson® Knowledge Catalog

Activate business-ready data for AI and analytics with intelligent cataloging, backed by active metadata and policy management. 


The Data Differentiator: A guide for leaders

Explore the strategic steps to design and implement a data strategy that drives business advantage.

2021 Gartner Peer Insights Customer Choice

See why this Customer 360 solution is a Customers’ Choice in the Gartner “Voice of the Customer” report.

Four use cases defining the new wave of data management

See which topics are most pressing and how a data fabric can help.