Smarter Marketing with the Newest Version of IBM Campaign
Improve engagement and ROI
Easily integrate with the rest of your marketing ecosystem to seamlessly execute personalized, offline and digital campaigns to take your customers on targeted journeys.
Work smarter and faster
With AI-powered Watson Assistant available with IBM Campaign, work smarter and drive to insights more quickly than ever. Save time, make better decisions and drive customer engagement.
Optimize ownership for your enterprise
Choose the deployment and ownership approach that works best for your organization. Deploy on premise or via subscription and fully to the cloud — managed and hosted.
- AI-powered Watson Assistant
- Sophisticated campaign management
- Campaign measurement, reporting & interaction data analysis
- Rapid campaign creation and reusable building blocks
- Assistance to meet regulatory requirements
- Easy-to-use flowchart interface
- Integration with Watson Campaign Automation
- Measure marketing activities
- Deployment flexibility
- Rapid upgrades