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Videos

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Better Understand Your Customers

See how you can analyze visitor behavior to shorten sales cycles.

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IBM Digital Analytics

Watch an overview of IBM Digital Analytics capabilities.

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Customer case studies

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Homebase

Read how Homebase was able to assess customer preferences and serve tailored content.

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Koçtaş

Read how Koçtaş identifies correlations between customers’ browsing, purchasing and website drop rates.

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FreshDirect

Learn how FreshDirect identifies customer preferences on the digital channel and improves segmentation.

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White papers

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Choosing a Web Analytics and Online Marketing Solution

Learn key attributes for a winning web analytics solution.

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Searchandizing Analytics

Learn how to leverage analytical tools to drive better search results, increase conversion and ultimately increase revenue.

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Other resources

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Futurists Look Ahead at What’s in Store for Commerce

12 thought leaders share their predictions for 2025, and discuss how to create an entirely new way to engage with customers.

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