The Journey to AI

Data and AI

Fueled by data, AI is transforming how businesses operate and deliver value, while improving efficiencies across the organization. With workflows becoming more intelligent, future outcomes can be shaped, interactions can be more personalized, and organizations can adapt at the speed of change to meet their customer needs. To successfully scale AI throughout your organization, data complexity, talent scarcity and a lack of trust in AI systems must be overcome. Whether you are just getting started, experimenting, or fully operationalizing AI throughout your business, IBM can help. With the AI Ladder, a prescriptive framework we’ve developed based on thousands of AI engagements, IBM can help you determine where you are in your AI journey, and the next steps you need to take to turn your AI aspirations into business outcomes.


Scott Hebner

VP, Marketing & Digital Channels, Hybrid Cloud, IBM

Over 16 years of executive management, spanning a diverse set of IBM multi-billion dollar businesses. Experience in leading large scale, global functions including marketing, product line management, business partner networks, technology & developer programs and business strategies. market and portfolio management experience, including market development and marketing programs. Executive experience spans the following units: Internet Division (e-business), WebSphere, Rational, Tivoli, Software Group HQ, Social Business, CHQ and Global Technology Services.