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3749: How Scales to Meet Aggressive Growth Targets

Services is a major growth engine for the company as Dillards core shoppers change their shopping and buying behaviors. The eCommerce experience supports multiple channels and integrates into store systems to provide a consistent customer experience. Dillards faces many challenges due to high eCommerce growth rates, and has built/operated their platform to meet growing demand and the ever-increasing expectations of its customers. Hear how Dillards is addressing challenges like scaling its platform, omni-channel integration, ensuring a consistent customer experience and driving profitable growth.

Core Curriculum Services
Smarter Business Showcase Theater B
Thu (February 14), 4:30PM PT


Jack Oaks

Ecommerce Leader, Dillard's

Rama Vedula

Executive IT Architect - iX - Digital Commerce, IBM

Rama is a technology leader for Customer Digital Platforms and Digital Commerce in IBM iX. He has more than 20 years of experience in solutioning and building digital platforms for several of IBMs top clients, globally.

Steven Preston

eCommerce Development Team Lead, Dillard's, Inc.

David S. Hallagan

Associate Partner, IBM

David Hallagan is an Associate Partner and Client Executive at IBM. In this role, he works with clients to identify - and realize - initiatives that put his clients in better competitive positions. He has worked in Retail for 20 years. Prior to IBM, David ran Staples' Direct Consumer Business Unit's IT department, managing eCommerce, Mobile, Customer Service, and Order Management teams.