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7690: Pushing the Boundaries of Policyholder Experience

Industry Solutions

Insurers are experiencing a shift in the expectations of their policyholders and agents. Digital disruptors are capturing market share by becoming more relevant and available to their policyholders across whatever channel they wish to engage. According to a study by Salesforce, 65% of consumers and 52% of business buyers would likely switch from a carrier that does not attempt to personalize their communications. These evolving expectations, coupled with industry and demographic changes, create a unique opportunity for insurance companies to engage their policyholders on a deeper level.

Core Curriculum Industry Solutions
Business Partner Showcase Theater I
Wed (February 13), 2:00PM PT


Ryan Kush

Lead Solution Engineer, Salesforce

Jennifer Brooks

Sr. Financial Service Marketing Manager, Salesforce

Jennifer Brooks is a Senior Financial Services Marketing Manager on the Salesforce Industry Marketing team supporting Insurance and Wealth. In her role, Jennifer is responsible for shaping the marketing strategy in addition to providing product marketing support for Financial Services Cloud for wealth and insurance.