Back to videos

3857: Entertainment Comes Alive: Elevating the Fan Experience


Courtside or ringside, on the green or on the field, few experiences can match a live sporting experience. Yet AI, XR and other emerging technologies are changing the game when it comes to bringing the fully immersive live event experience (and more!) to fans around the globe. Hear how IBM iX is harnessing leading-edge technologies to help some of the greatest names in sports and entertainment deliver the ultimate fan experience, well beyond the game.

Core Curriculum Services
Smarter Business Showcase Theater B
Wed (February 13), 8:30AM PT


Matt Candy

Global Leader, IBM iX, IBM

Matt is the Global Leader for IBM iX, leading a team over 16,000+ and 42 studios worldwide who blend strategy, technology and creativity to tackle every client challenge. With over 20 years of experience, Matt has focused on complex multi-channel business transformation engagement for clients across multiple industries around the world.

Jon Svensson

CMO, Vasaloppet

Jon Svensson is the Marketing Manager of Vasaloppet, since 7 years, and also head executive for the Digital strategi and the process for its implementation in one of the worlds biggest sportcompetitions in the world! Jon has an background as an cross-country athlete and entreprenuer in the advertising branch.

Alex Willis

Head of Communications, Content & Digital, The AELTC Championships Limited

Alexandra has achieved industry recognition in her use of technology to transform the perceptions of a traditional brand in her role at Wimbledon, working with IBM to build an award-winning digital and marketing strategy that has tripled global digital audiences and more than doubled commercial return. A WEF Young Global Shaper alumnus, she was named one of the BIMA 100 and Drum Digerati 2018.