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Mercedes-Benz Stadium—The Inside Story of One of the World's Most Technologically Advanced Stadiums

Infrastructure Solutions

Hear how AMBSE partnered with IBM to design and deliver an end-to-end digital experience for the new Mercedes-Benz Stadium in Atlanta. The stadium includes a future-flexible infrastructure, with 4,000+ miles of fiber running to more 15,000 Ethernet ports, 1,800 wi-fi access points, 700+ HD security cameras, 2,000+ television displays, and the world's largest digital scoreboard. IBM designed and developed three mobile apps, one for each major constituent of the stadium—Atlanta Falcons fans, Atlanta United supporters, and stadium event goers—to provide a highly contextual, personalized experience. The stadium takes advantage of numerous IBM solutions, from enterprise-grade IBM Cloud to the robust artificial intelligence of IBM Watson.

Core Curriculum Infrastructure Infrastructure Solutions
Modern Infrastructure Campus Theater A
Wed (March 21), 4:30PM PT


Jared Miller

Chief Digital Officer and Senior Vice President – Analytics & Technology, AMB Sports + Entertainment