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Speed Your Digital Reinvention with Experiential Connections to Consumers

Product Development

In a software-driven world, today’s users are becoming active participants in product experiences. The increased levels of code and connectivity to create these experiences exist not only between products and supporting ecosystems, but also include consumers as well. This means new requirements, both from design and business points of view, for delivering transformational experiences and delighting customers.

Core Curriculum Internet of Things Product Development
Business and AI Campus Theater A
Tue (March 20), 3:30PM PT


Bret Greenstein

Vice President and Global Leader, IBM Watson Internet of Things Consumer Business, IBM

Tom Buhl

Executive Vice President, Kaon Media

Debashis Bagchi

CEO, AirWire Technologies

Debashis Bagchi, President & CEO, brings 20 years of startup experience in wireless, telecommunications, semiconductor, software and gaming industries as a businessman, entrepreneur, strategist and inventor. Prior to AirWire, Mr. Bagchi served as the Chairman of the Board of ShareGate –
a residential gateway equipment provider. As CEO, he led ShareGate where he raised $30M from Silicon Valley venture capitalists thereby establishing important strategic relationships with service providers and telecom equipment manufacturers. At ShareGate, he was instrumental in growing a team from its initial headcount of 4 to a headcount of over 100 and recruited the appropriate executive management, administrative, and engineering teams. During that time, he co-authored two patents both of which
have been granted and issued by the United States Patent and Trademark Office. Mr. Bagchi holds a Bachelor of Science degree from Lucknow University, India.

Martin Arend

General Manager, Architecture & Technologies, BMW Group, BMW

Since 2015 Martin Arend is General Manager E/E Architecture, Technologies within Research, New Technologies, Innovations at BMW Group located in Munich. Part of his responisbilities are Research and Pre-Development with focus on future vehicle architectures, Enabler- and Software Technologies in an early stage of the development process. Including projects Augmented Reality Glasses and Connected Mobility Lab.

Martin Arend started his career as Business Development Manager in a medium-sized enterprise with introducing Bluetooth Technology. Joining BMW Group 2003 as a Telefonie/Telematics specialist he was promoted Head of CE Connectivity in 2010. 2014 he changed to the position Head of Sensors and Algorithms for Advanced Driver Assistant Systems (ADAS).

He completed his degree in electrical engineering at Ostbayerische Technische Hochschule in Amberg/Bavaria. He holds several international patents for BMW Group.