Relaunching Industry Through Resilient Leadership


The coronavirus pandemic is forcing leaders in every industry to take hard decisions around workforce welfare, supply chains, even business models. Senior Vice President Bridget van Kralingen, IBM Global Markets, gives her point of view of what it takes to lead with empathy, courage, and steely determination to ensure businesses emerge strong to meet the changing face of enterprises tomorrow. Navigating in uncertain times is propelling every company to operate at new levels of innovation, agility, security, and resilience.


Bridget van Kralingen

Senior Vice President, Global Markets, IBM

As Senior Vice President, Global Markets, Bridget van Kralingen is responsible for IBM’s revenue, profit, business development and client satisfaction worldwide. Global Markets combines top client accounts, strategic partnerships, and industry capabilities in a single go-to-market to provide a superior sales, service and delivery experience for our clients. Previously, Bridget led Industry Platforms, a business unit that conceives, develops, and scales disruptive software cloud platforms for specific industries; opens new markets for the Watson artificial intelligence platform; and established IBM as the clear leader in the emerging market for blockchain. Bridget holds a Masters of Commerce degree from the University of South Africa and Bachelors of Commerce degree from the University of Witwatersrand. Since 2011, Bridget has been listed as one of Fortune Magazine's "50 Most Powerful Women in Business." She is a member of the Board of Directors of the Royal Bank of Canada.