Interview with Michelle Peluso: Turning Mayhem into Momentum
A global pandemic, as much as any major crisis, requires organizations to adapt quickly. Michelle Peluso, Senior Vice President of Digital Sales and CMO at IBM, will discuss how IBM has pivoted to support their clients and how they are generating demand virtually. She will also discuss a few other areas the company has been focusing on as they re-imagine the future.
As Senior Vice President of Digital Sales and Chief Marketing Officer, Michelle oversees all global marketing and brand initiatives, strategy, response lead management, customer relationship management and execution for the IBM company. Her team includes thousands of marketing professionals and digital sellers located in 100+ countries worldwide. Michelle brings to IBM deep, customer-centric marketing, sales and leadership experience, as IBM accelerates its transformation to an AI & Cloud platform company.