Jen Zick of Ticketmaster on Watson Campaign AutomationKeynotes
Put Smart to work
Change the way you engage clients with AI infused business solutions
The first wave of digital disruption – and the data deluge that followed – threw countless businesses off their customer experience game. But the tides are turning. Leaders are embracing bold new strategies, AI, Blockchain and more to reimagine every customer interaction and business workflow. They’re extracting actionable insights faster. Amazing customers with hyper-personalized experiences. And empowering marketing, commerce and supply chain professionals with AI-infused business applications that give them the tools and time to do their most exceptional work. Hear from IBM clients and leaders who are tackling digital disruption from every angle to transform customer experience, unleash innovation and drive unprecedented business growth.
- Featured Sessions Keynotes
- Think Theater, Bayside E
- Tue (March 20), 1:30PM PT
Inhi Cho SuhGeneral Manager, Watson Customer Engagement, IBM
Inhi Cho Suh is the GM of Watson Customer Engagement. Inhi is responsible for driving a multi-billion-dollar portfolio of digital experience, marketing, order management and supply chain solutions, infusing AI, machine learning and analytics capabilities. Previously, Inhi was the GM for IBM Collaboration Solutions, responsible for launching the first AI-enabled conversational collaboration solutions. Prior to ICS, Inhi was the head of IBM Analytics Strategy & Business Development. She led the partnerships with Twitter, Box and acquisition of The Weather Company. Inhi co-chairs IBM’s Global Women Diversity Initiative. She was recognized by Aragon Research for top Women in Technology and the California Professional Business Women’s Association. She was featured as one of the top IBM rock stars by BusinessInsider News and has been featured on the cover of Working Mother. Inhi received a B.S. from Duke University and a J.D. from North Carolina Central University School of Law.Twitter
Marie WieckGeneral Manager, IBM Blockchain, IBM
In her more than 25 years with IBM, Marie has held a variety of technical and executive roles in IBM's hardware, software, and services units. She is passion-ate about innovation from diverse teams and driving business impact from new technologies.
In January 2017, Marie was named into her current position as general manager of Blockchain, which is poised to transform business processes and transac-tions. Marie is responsible for IBM’s participation in the Hyperledger project and in building an open blockchain ecosystem for developers and service providers, and to create and run enterprise blockchain networks and solutions.
Marie holds an M.B.A. from New York University, an M.S. in Computer Science from Columbia University and a B.S. in Engineering from The Cooper Union. She is a member of the Institute of Electrical and Electronics Engineers (IEEE), the Society of Women Engineers (SWE).
Paul PapasGlobal Leader, Digital Strategy & iX, IBM
Roe J. McFarlaneChief Digital Product Development & Marketing Officer, Follett Higher Education Group
Roe is responsible for the $350M online & digital product P&L, and driving innovation of their retail e-commerce solutions, marketing services, digital academic tools, program development, and strategic planning. He also leads the performance marketing teams to deliver multi-channel marketing programs via mobile, social, SEO/SEM, retargeting, comparison shopping engines, e-mail, brand partnerships, and in-store experiences.
As a respected speaker & presenter with more than 17 years of extensive international business, product management and marketing experience relating to developing, marketing, and managing digital businesses for both enterprise and consumer software, he has built teams delivering B2B & B2C digital products, executed international product launches & marketing campaigns, lead user experience & design teams, and managed acquisition strategies for both public & private enterprises.
Bobby BernardGlobal Procurement and Supply Chain Executive, Lenovo
Jen ZickVice President, Direct Marketing, Ticketmaster
Jen Zick is a passionate direct marketing strategist specializing in the live entertainment industry. As Vice President of Direct Marketing for Ticketmaster, Jen is coupling her agency digital marketing expertise with 10+ years of working with hundreds of professional sports franchises, arenas, amphitheaters, casinos and higher education institutions. Jen's current focus is on provisioning Ticketmaster's latest industry-leading email and marking automation platform, called tmEngage. tmEngage is powered by IBM and is designed to help Ticketmaster clients better engage with their fans to drive event awareness and ultimately more ticket sales.
Prior to joining Ticketmaster, Jen has worked in senior level sales and marketing roles within Ovations Food Services, tickets.com, FanOne Marketing and New Era Tickets. Jen also began her career in sports working for World Tennis Teams.