As the head of worldwide product marketing across IBM Cloud and IBM Systems, Madelyn Varellaworks at the intersection of product development, marketing, and sales.
She leads a team of marketing professionals responsible for segment growth and market share for a broad portfolio of products and services.
Her leadership style is to keep abreast of the latest technologies and trends to provide a distinct market advantage for clients and partners. Based in Austin, Texas, Madelyn has experience in technology and digital health, and prior to IBM, produced award-winning programs for a variety of organizations, including Born This Way Foundation, Intel, Johnson & Johnson, Sprint, and others.