Dr. Lars Blinda

Director Strategy and Sustainability  | Otto (GmbH and Co KG) 

Dr. Lars Blinda

About the speaker

Dr. Lars Blinda is Head of Strategy & Sustainability at Otto (GmbH & Co. KG) and, in his role as Director / VP, he is responsible for OTTO's corporate strategy, sustainability, insights management and innovation management.

Before joining OTTO, he was Chief Transformation Officer of MYTOYS GROUP in Berlin, which is also part of the Otto Group, and worked at Tchibo as Marketing Director Non Food and Director Corporate Development & Talents. He began his career at the leading international strategy consultancy The Boston Consulting Group (BCG) and completed his PhD on identity-based brand management skills at the Chair for Innovative Brand Management (LiM). He lives in Hamburg with his wife and two sons.