Explore the technologies that aremaking waves across industries.


Position your business to thrive in a digital economy by choosing IBM Cloud. Access the latest innovations, insights and expertise to transform your business.

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Application Platform

Move from monolithic to microservices with a robust application platform. Choose the best application platform tools and services to help you dynamically develop, assemble, test, deploy and iterate.


A shared, immutable ledger for recording the history of transactions. It fosters a new generation of transactional applications that establish trust, accountability and transparency—from contracts to deeds to payments.

Cloud Integration

A comprehensive cloud integration solution equips you with the latest integration models — API, application, message-based, and data — so that you can connect to the technologies that are driving the digital revolution.

Cloud Managed Services

Reinvest cost savings and drive transformation with an agile, enterprise-grade cloud infrastructure and a choice of managed services.

Cloud Networking

Bluemix offers networking solutions for the real world – exclusively designed to enhance your traffic, satisfy your users and protect your sanity.

Cloud Platform and Hosting

Build with infrastructure, Watson, software and services on the Bluemix cloud platform.


Respond to the market faster and build engaging user experiences. Scale DevOps successfully without disrupting your business. Build a startup culture that brings business, development and operations together.

Digital Process Automation

Automate and manage business processes and workflows to improve speed, efficiency and control.

Hybrid IT Management

Integrate and automate the management of hybrid architectures. Drive innovation and deep insights across the business. Securely deliver key applications, environments and services. Provide a superior customer experience.


Smaller, faster, stronger: Building better cloud applications from the ground up

Customer Engagement

Redefine customer engagement in the cognitive era.


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Deliver the right customer experience at the right time with solutions for omni-channel commerce, order management and fulfillment, customer insights and digital experience.


Better understand customer preferences, behaviors and market influences with solutions for personalized marketing, digital experience and customer insights.

Supply Chain

Illuminate risks and opportunities to take quick action with solutions for supply chain optimization, B2B collaboration, order management and fulfillment.

Data and Analytics

Turn faster insight into faster action with unmatched analytics capabilities on a foundation of data you can trust.

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Business Analytics and Visualization

Go further than "pretty visualizations." IBM's platform of Business Analytics capabilities offers an interactive, guided experience that proactively identifies hidden patterns in your data, and turns it into relevant insights so you can confidently, and quickly, take action to improve your business.

Data Science and Advanced Analytics

From predictive analytics to decision optimization, data science provides a variety of insights needed to effectively collaborate and have a meaningful impact.

Enterprise Content Management

Access, analyze and act on business content. ECM helps engage customers, automate business processes, enhance collaboration, and govern and protect content throughout its lifecycle.

Enterprise Performance Management

From better sales performance to financial management efficiency, learn how to deliver stronger business foresight and results.

Hybrid Data Management

IBM’s family of data management products is designed to take advantage of build-once, deploy-anywhere simplicity with queries, reports and analytics that are data-store agnostic for increased flexibility and agility.

Insight Cloud Services

Deliver data and data-science based insights by combining internal data with external data about people, events, geo-spatial factors, and businesses from sources such as Twitter and The Weather Company.

Open Source Data and Analytics

The IBM Analytics platform easily incorporates and analyzes data from open source, external sources and internal IBM and non-IBM systems, including premium offerings and services built on open-source Apache™ Hadoop®.

Unified Governance

Discover, integrate and govern data to drive better business insights while mitigating compliance risks.

Watson Data Platform

Build smarter applications and quickly visualize, share, and gain insights from your data with Watson Data Platform.


Get caught up on the latest technology and techniques for delivering smart, scalable and secure applications and services.


Case Study


Cloud Development

Weave together the services, infrastructure and data to rapidly bring your ideas to production. Leverage modern architectures and delivery practices around mobile, storage, security, api management, microservices, hybrid integration, DevOps and continuous delivery.

Cognitive Development

Watson is available as a set of open APIs and SaaS products. Tap into the power of Watson through APIs that allow you to build cognition into your apps and products, whether it's a web or native app, or even robotics.

Data Science and Analytics

Master the four dimensions of big data -- volume, velocity, variety, and veracity -- then apply analytic development and insights.

Emerging Topics

From Blockchain to Virtual Reality, developers have the opportunity to explore the latest technologies that are driving new markets.

IBM Research

IBM Research is a community of thinkers dedicated to addressing some of the world’s most complex problems and challenging opportunities for the benefit of all.


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AI and Cognitive Computing

In this new technological era fueled by artificial intelligence, you can use AI to augment human intelligence and decision-making, build cognitive systems that reason, draw insights and learn from data in new ways.

Future of Computing

Quantum computing is a radical new computing model that harnesses the power of nature to address problems unsolvable with today's systems.

Transforming Industries with AI and Science

From IoT and energy to healthcare and lifesciences, learn how to apply research and innovation to today's greatest industry challenges.

Internet of Things

The Internet of Things becomes the Internet that thinks with Watson IoT.

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Asset Management

Optimize maintenance with enterprise asset management. Connected devices, data analytics and enterprise asset management (EAM) are changing the way maintenance is conducted.

Facilities Management

Combine analytics with sensors and equipment to optimize facilities management operations.

Product Development

Agility, flexibility and integration for the IoT revolution. Overcome the challenges of developing IoT solutions with continuous engineering.

Watson IoT Platform

Develop and deploy IoT apps, Edge Analytics. IoT device connectivity and security. IoT Industry solutions.

IT Infrastructure

To compete in the new digital era, enterprises need an IT infrastructure that’s efficient, secure, adaptive, and integrated.


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Business Needs

With IBM IT infrastructure for cognitive business, you can uncover insights and accelerate decisions that drive game-changing outcomes.

Infrastructure Solutions

Whether your organization opts for on-premises in a data center, off-premises, or in a hybrid model, cloud servers built for the enterprise need to be open, fast, scalable and secure.

Servers and Storage

Only the most secure, cognitive and connected platform can garner enterprise trust.


IBM Mobile enterprise solutions provide a complete environment to develop apps designed specifically for mobile users. Interactions can be personalized based on data, processed with added security across touchpoints, and delivered in an elegant user experience.

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Mobile Application Development

A complete environment: App building, integration, security, and testing.

Mobile Strategy

Digital transformation: The power of mobile and cloud can be your springboard to growth and change.

Mobility Services and Security

Mobile enablement: Empower employees and customers with exceptional mobile experiences at market speed.


Cybersecurity is a universal challenge. We are here to help you build a security defense to protect what's most important: your business and your clients. The IBM Security campus can help you evolve your security program for the future with the power of cognitive, cloud, and collaboration. Join the good guys.


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Building cognitive SOCs

Stay ahead of threats with augmented intelligence in the SOC by pinpointing the most serious attacks at speed and scale.

Reimagining hybrid cloud security

Secure the cloud with adaptive security for identity management and data protection.

Protecting our customer's customers

Protect your business, brand, and clients with identity orchestration and fraud prevention.

Transforming incident response

Limit damage from potential attacks with an orchestrated, automated response plan.

Bridging IT ops and security

Engage IT operations to improve your security posture with tools and processes to double up protection strategies for endpoints, data, and IT assets.

Secure collaboration among peers

Partner with peers to share best practices, develop integrated security solutions, and counter threats.

Designing, optimizing & transforming your security program

Evolve your security organization with strategic advisory consulting, incident response, offensive testing, and cloud and managed security services to stay ahead of threats.

Thinking of both compliance and security

Get ahead of new regulatory mandates such as GDPR, and ensure compliance and protection as you extend your security program to cloud, mobile or to new customer base.


Redefine everyday work with Watson. IBM Collaboration Solutions with analytics and IBM Watson will help you get answers and insights, quickly. Find experts and connect. Improve productivity.

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Business Email

Business email from IBM keeps users productive with open collaboration and file sharing. Get instant chat, meeting tools and more. Rich security features protect data.

Collaborative Applications

IBM collaboration applications gives you a powerful platform. Build custom workflow apps for devices and web. Open standards and open source support quick development and deployment. Security-rich messaging and web conferencing.

Social Networks and Collaboration

IBM Collaboration Solutions open up new ways to connect and engage. They provide analytics-powered communities and profiles with files, blogs, wikis, document co-editing, forums, activities and meetings.


With Watson, you have the AI platform for business. Uncover insights, engage in new ways, make decisions with more confidence and do your best work with Watson, today.

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Watson APIs

A collection of Swagger documentation for the Watson APIs.

Watson Conversation

Quickly build and deploy chatbots and virtual agents across a variety of channels, including mobile devices, messaging platforms, and even robots.

Watson Discovery

Rapidly build cognitive, cloud-based exploration applications that unlock actionable insights hidden in unstructured data.

Watson Knowledge Studio

Teach Watson to discover meaningful insights in unstructured text without writing any code.

Watson Virtual Agent

Quickly and easily build a chatbot for your organization - no machine learning experience required.

Aerospace & Defense

Inspired expertise: The rise of cognitive intelligence in Aerospace and Defense.

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Case Study

Build and Optimize Dynamic Value Chains

Cost pressures combined with the industry becoming more global and larger shares of work being done by partners/suppliers implies that A&D companies must increase operational efficiencies and reduce costs by synchronizing operations across global supply chains and globally integrating corporate support functions.

Grow the Top Line Through Differentiated Aftermarket Services

The majority of the system integrators need to open new and stable sources of revenue and strengthen their value proposition with clients by developing aftermarket service offerings utilizing integrated business processes, predictive modeling, and analytics.

Manage Development Complexity to Improve Engineering Efficiency

A&D products are becoming more complex leading to various challenges, including late delivery and over shooting of the budget. The new programs such as the Boeing-787 and A-380 have seen more than a year in production delays due to the enormous complexity of these programs.


A new relationship: People and cars.

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Case Study

Connected Vehicle

Capitalize on service opportunities presented by the increasing demand for intelligent, connected vehicles.

Industry 4.0

Move to higher value products and services through the use of new business models derived from the capture of product and manufacturing information from devices, people and processes.

Transform Automotive Retail

Multichannel services and customer experience focus enables OEMs and dealers to increase customer engagement and loyalty during the entire relationship cycle.


No one else offers both the platform and people.

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Case Study

Create a Customer-Focused Enterprise

Optimize data and leverage analytics and insights to build new ways to engage, collaborate and adapt to new expectations and behaviors, and drive profitable growth

Drive Agility and Operational Efficiency

Deliver new products and services quickly to drive competitive differentiation while improving operating efficiencies and cost structures that increase flexibility

Optimize Risk and Compliance

Maximize return on equity, combat fraud, and mitigate operational risk and security threats while achieving regulatory and compliance objectives

Chemicals and Petroleum

Make better decisions with your data. Access, share and analyze petrotechnical data more efficiently and cost-effectively with IBM Petroleum Solutions for ProSource.

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Case Study

Enhance Exploration and Production

Leverage data, analytics and cognitive to understand changing market dynamics, and build intelligence in the enterprise that harness the firms’ collective operating experience.

Improve Refining and Manufacturing Efficiency

Enhance recoveries from known and existing reserves, while constantly improving manufacturing efficiency and driving productivity.

Optimize Global Operations

Optimize global operations to compete in evolving digital ecosystems through smart connected oil fields, services and business model innovation.

Consumer Products

Consumers are demanding that you bring the goods. Use IBM consumer products services to create a memorable brand experience, improve channel collaboration and optimize supply and distribution networks.

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Case Study

Smarter Channel Collaboration

The ever-growing number business partners in the CP company ecosystem includes retailers, wholesaler-distributors, raw materials suppliers, growers and other non-governmental organizations. CP companies must execute their business functions with agility across all channels with these partners to differentiate at point of purchase.

Smarter Consumer Experience

Product and CP-brand consumer loyalty have become increasingly difficult for CP companies to capture. One of the highest priorities for CP CEOs is to drive brand value and develop long-term consumer advocacy with their brands by way of deep shopper and consumer insights.

Smarter Supply Networks and Operations

CP companies must have knowledge of their products’ disposition from the raw materials suppliers through the finished goods and distribution phases of operations. Product safety, integrity, availability and quality need to be ensured in order to capitalize on market opportunities and create competitive differentiation. CP companies must optimize these supply and distribution networks by integrating demand and supply signals. CP companies must leverage technologies to optimize enterprise-wide effectiveness to maximize profitable growth. Companies must be prepared to leverage data to reinvent process and accelerate organizational agility to enable new growth.


Improve teaching effectiveness and learning outcomes. Give teachers and students the technology solutions and services they need to be successful from kindergarten through graduation to employment in the workspace.

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Accelerate Research and Innovation

Provide support to faculties and administrations focused on research and innovation. Leverage systems technology and expertise to deploy large research systems in higher education. This work helps educational institutions demonstrate meaningful improvements to the regional economy and societal needs through spinoffs, startups and other actions.

Drive Operational Efficiency and Effectiveness

Institutions must repurpose their budgets to address the growing cost of education while improving overall cost efficiency. Optimizing the back office enables an increase in operational responsiveness and eliminates costs that can be used to drive critical future investments.

Improve Student Experiences for Better Outcomes

Help educational institutions integrate data from various sources and leverage analytics and cognitive solutions to improve outcomes from the classroom, to campus, to careers. These solutions transform institutional services and learning to engage digitally literate students, either to enroll, retain or progress.


Why cognitive manufacturing matters in electronics. Activating the next generation of production success.

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Case Study

Build and Optimize Dynamic Value Chains

To successfully expand their focus, electronics companies need to build capabilities that foster collaboration, glean customer insight, enhance service operations, and upgrade their software development capabilities and IT infrastructure. A four-phase roadmap, with each phase building on the one before, can help improve a company’s cash flow and innovation capabilities.

Create Innovative Products and Services

Innovation in a connected world requires a strong ability to understand and deliver on customer needs, and to collaborate with partners for developing products, applications and value-add services.

Provide Differentiated Customer Experiences

Today’s electronics customers expect much more than quality products—they demand quality experiences. Electronics companies need to capitalize on this new standard by offering not only advanced technology, but also services designed to enhance the customer experience.

Energy and Utilities

The future of energy and utilities. An IBM point of view. Three emerging trends in the energy and utilities industry and actions you can take to outthink disruption.

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Disruptive Innovation

To stay competitive, utilities must innovate processes with bold, analytics-rich solutions that go beyond operational excellence to unlock new dimensions of value.

Embrace the Role of Energy Integrator

The energy integrator provides the means to sustainably balance distribution-side supply and demand to deliver safe, secure and reliable electricity service from traditional and renewable sources.

Engage Customers as Individuals

As customers' expectations and options continue to grow, utilities must create a personal connection with each individual they serve to enable satisfaction, loyalty—and even collaboration.

Financial Markets

No one else offers both the platform and people you need to do your life’s work.

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Case Study

Create a Customer-Focused Enterprise

Optimize data and leverage analytics and insights to build new ways to engage and collaborate, adapt to new expectations and behaviors, and drive profitable growth.

Drive Agility and Operational Efficiency

Deliver new products and services quickly to drive competitive differentiation while improving operating efficiencies and cost structures that increase flexibility

Optimize Risk and Compliance

Maximize return on equity, combat fraud and mitigate operational risk and security threats while achieving regulatory and compliance objectives.


A perspective on government in the Cognitive Era. Accelerate your agency's digital transformation to improve social services, drive leaner operations and strengthen national security.

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Case Study

Build Resilient Systems

The ability to serve the needs of citizens and protect natural resources is a difficult balance. Government agencies are at the center of this balance and must develop systems that can meet demand, while optimizing resources and building capabilities to minimize disruption.

Improve Citizen Services

Governments ensure that available resources are being allocated to the areas of greatest need. These are areas where they can make the most difference to improve the health and welfare of citizens, and the strength of the economy.

Manage Resources More Effectively

Whether governments are trying to minimize the global impact of the current economic environment or manage significant growth, there is pressure to optimize the utilization of resources, reduce costs and improve efficiency.


The future of healthcare is cognitive.

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Case Study

Build Sustainable Healthcare Systems

Build an efficient, flexible organization that proactively manages cost and regulatory requirements, and enables greater transparency and accountability.

Collaborate to Improve Care and Outcomes

Improve the quality and efficiency of care while cultivating patient centricity through engagement, and health and care personalization.

Increase Access to Healthcare

Reduce disparities in access and compel individuals to become advocates for their own health.

Industrial Products

Maximize return on industrial machinery. Deliver on commitments by closing the loop between production planning, scheduling, execution, and tracking.

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Case Study

Maximize Return on Investment from Industrial Capital Projects

As they expand globally, companies face a diverse set of challenge in setting up increasingly complex facilities, such as mines and mill especially in remote and hostile locations. Therefore, it is imperative that they establish a streamlined process to ensure a facility is delivered in accordance with its design and quality specifications. To do this they must develop and explore ways to better plan, execute and manage capital projects, ensuring maximum return on investment.

Optimize Metals Supply Chain and Mill Production Operation

With increasing global competition and volatile market demand, metals industry executives need to focus on controlling cost of raw materials and avoiding unnecessary overhead. Organizations must optimize production operations and improve the return on their investments. These steps can be accomplished by improving visibility and control of resources, fields, workforces and production through instrumentation, integration and analysis of core data gathered from real-time monitoring of automated manufacturing processes.

Reduce Mining Operations Costs and Improve Sustainability of Operations

To succeed in the competitive marketplace, mining companies must leverage a diverse set of capabilities involving people, organizations, work processes and technology to economically extract minerals from the earth. At the same time, they must comply with increasing regulations regarding the environment and ensure the safety of their workforce. Industry executives must take a holistic view to better manage, synchronize and optimize production operations from mines to port.


You can access deep customer insight and turbo-charge your underwriters. Innovate and win in the insurance industry with cognitive computing.

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Case Study

Create a Customer-Focused Enterprise

Build new ways to engage and collaborate to drive profitable growth.

Drive Agility and Operational Efficiency

Deliver new products and services quickly to drive competitive differentiation while improving operating efficiencies and cost structures that increase flexibility.

Manage Risk and Optimize Performance

Maximize performance, combat fraud and mitigate operational risk and security threats while achieving regulatory and compliance objectives.

Life Sciences

Cognitive systems and the future of healthcare.

Watch CEO Ginni Rometty's opening keynote at HIMSS17


Case Study

Advance Next-Generation Discovery and Development

Enable data acquisition, analysis, storage and retrieval of research data, integrating ‘omic, clinical, research and published data, for use in drug discovery and personalized medicine.

Act on Insights to Drive Value

Maximize and generate insights from multichannel customer interactions, and capitalize on digital, social, and mobile capabilities. These steps will help companies better understand their customers, target and personalize communications, deliver more predictable outcomes, and effectively manage the value chain.

Empower People to Make Better Decisions to Improve Outcomes

Enable support of healthcare professionals and care delivery organizations to improve care and health outcomes of individuals and populations. This support is achieved by unlocking insights from vast data and prompting actions to manage diseases and overall health, leveraging digital health solutions.

Manufacturing, Resources and Construction

Digital reinvention for manufacturers. Unexpected competition can disrupt your business. Cognitive and IoT technology is your advantage.

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Case Study

Maximize Returns on Capital Projects

Enhance efficiency of operations by controlling costs, providing collaboration, and fostering innovation in your manufacturing organization.

Maximize Return on Industrial Machinery

Deliver on commitments by closing the loop between production planning, scheduling, execution, and tracking.

Optimize Manufacturing Value Chain

Leverage comprehensive manufacturing industry-specific solutions to improve operations, reduce shut downs, and establish a safe environment.

Media and Entertainment

It’s personal. Know your audience and deliver experiences never before imagined. With analytics, cognitive and cloud, streamline your operations to create new value today and optimize for the future.

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Case Study

Build an Agile Digital Supply Chain to Drive Operational Excellence

Media companies need to lower the cost of content acquisition, management and distribution, while delivering content over an increasing number of channels and devices. They also want to improve cycle times and reduce costs and time to market for new products and services, and use improved operations to free up investment and resources to enable new digital business models.

Increase Customer Value

Media companies must increase viewership, subscribership and the number of customers. Organizations that can offer customers a uniquely custom, responsive and valuable experience will have the best chance of increasing customer loyalty and advocacy. Personalized content anywhere, anytime, on any device—that’s what matters.

Provide Differentiated Experiences

Media companies need to enhance and replace traditional media consumption with innovative digital experiences. The connected consumer era requires media companies to create new offerings. They must also improve advertising sales and effectiveness and lay the basis for customer-centric marketing. Ultimately, they must increase brand permission, for example, winning customer permission to move their brand into markets, with improved return on investment (ROI) across multiple platforms.


Shaping what’s next in retail. From concept to consumer, the supply chain is undergoing a digital transformation. Hear retail expert Dr. Victor Fung address how technology is shaping the evolution of the supply chain.

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Case Study

Create Smarter Merchandising and Supply Networks

Consumers’ rapidly evolving preferences and intense competitive pressures require retailers to consistently align product and services offerings. Using smarter merchandising and supply network strategies, retailers can manage inventory, plan personalized assortments, optimize prices and execute with agility across all channels.

Deliver a Smarter Shopping Experience

Technology-savvy consumers expect retailers to deliver a unique, personalized and satisfying shopping experience to every customer, seamlessly, across all channels, allowing a customer to shop whenever, wherever and however they want.

Drive Smarter operations

Retailers drive smarter operations through cost-efficient management of people, processes and technology. At the same time, they must tightly manage performance and maintain the ability to rapidly modify processes and infrastructure to capitalize on market opportunities and create competitive differentiation.


Transform your enterprise, network and services to deliver compelling experiences wherever and whenever connected consumers demand.

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Case Study

Digital Transformation

The challenge of digital transformation is to redefine business in digital terms, how customers are engaged, the products and services sold, and orchestration of the ecosystem around customers. An increasing number of CSPs are evolving to become digital service providers (DSPs) in order to improve their engagement with their customers and to compete more effectively against a new breed of digital economy competitors. Digital transformation is the reimagining of services and processes through the lens of user experiences. It harnesses data that is created across channels and billions of digital transactions to create customer transactions that are simple, flexible and relevant—while also opening up new revenue from upstream partners.

Enterprise Excellence

In a dramatically changing competitive landscape, operational agility is required to respond quickly and cost effectively to changes in strategy, demands of the business, new types of business models, and the competition. Revenue, profit and ARPU pressures are abetted by accelerated commoditization of traditional services, rise in data services without commensurate revenues, and competition. Today’s CSPs look for an optimized service delivery of core enterprise functions to reinvent the organization for digital and thrive in the competitive industry environment.

Network and IT Agility

There has been an exponential growth in data consumption with growth of newer devices, faster connections and more users. This is resulting in increased network capacity requirements to handle the explosion of data and bandwidth demands. Additionally, stiff competition from the non-traditional, OTT, low-cost operators and wifi providers continue to pressure CSPs to maintain their topline from traditional services. CSPs are looking to transform and virtualize their networks and IT to reduce cost, improve agility and enable innovation.

Travel and Transportation

Leverage proven solutions to increase revenue and manage capacity while improving the end-to-end customer experience. Maximize the availability of assets and infrastructure, improve operational efficiency, and reduce costs.

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Case Study

Enhance Services to Increase Revenue and Manage Capacity

Increase the agility of customer sales and service systems to support fluid distribution models, bring new products to market faster, provide consistent service across all channels and reduce transaction cost.

Improve the End-to-End Customer Experience

Understand customer needs and provide personalized information and services to meet those needs in the manner each customer prefers.

Maximize Availability of Assets, Infrastructure and Improve Operational Efficiency

Leverage real-time data and analytics to improve equipment availability to earn revenue, uptime and lifespan while reducing cost. Improve the planning and execution of operations, making better use of human and physical resources.


Chairman's Address

Surprising, intriguing and unique change-the-world conversations with IBM’s Chairman and distinguished guests.

Think Keynotes

Keynotes featuring IBM visionary leaders, clients, Business Partners and guests discussing how you alongside the power of IBM can solve the biggest problems facing your organization and your industry.

Innovation Talks

Discover how trailblazers, disruptors and visionaries are radically changing the world.

Breakout Sessions

IBM-led sessions that may include clients or Business Partners sharing stories of how they leveraged IBM solutions to solve business problems.

Client Success Stories

Client-led sessions sharing stories of how they leveraged IBM solutions to solve business problems.

Think Tanks

Companions to breakout sessions, Think Tanks provide a deeper look inside specific topics, with opportunity to ask the experts. Can be delivered in a variety of formats: roundtable, meet the expert, demo, shared interest, etc.

Think Academy

Labs, certifications, client and technical deep dives providing what you need to know to make it your own and take it back to your organization.


Focus on one world-changing topic at a time to learn, solve, and connect on what’s most important to you and your business. Campus activities include sessions, networking events, expert talks, innovators, demonstrations, education, food and drinks, and more.