Inside the Business and AI Campus
Now is your time to be the disruptor–see change before it happens or risk losing relevance. The way forward is to practice continuous reinvention of your business with the customer and employee at the core. Modernize applications and put the cloud to work. Redesign workflows and processes with AI, automation, IoT, and blockchain so your team can focus on uncovering insights that protect and fuel innovation at scale. In this campus, reimagine your business to conquer today’s biggest challenge: tomorrow.
Business and AI Experts
Bridget van Kralingen
Senior Vice President, IBM Global Industry Platforms
Mark Foster
Senior Vice President, Global Business Services
IBM
David Kenny
Senior Vice President, IBM Watson and Cloud Platform
Kareem Yusuf
General Manager, Watson IoT
IBM
Inhi Cho Suh
General Manager, Watson Customer Engagement
Featured Sessions
Will you lead or lag? Prioritizing Enterprise Applications to succeed in Digital Transformation
Digital transformation is all around us –in every industry, in every country. To learn what separates those who lead from those who lag, hear from IBM clients as they share key actions and quantitative results. Forrester analyst Liz Herbert and IBM general manager John Granger join to share best practices, and the results of a new joint global study that shows how enterprise applications form the foundation for success in digital transformation.
Speakers:
John Granger, General Manager, Cloud Application Innovation, IBM Global Business Services Liz Herbert, Vice President, Principal Analyst, Forrester Research
IoT and AI: This changes every-thing
To capitalize on the digitization of the physical world, businesses are using AI-powered IoT solutions to better engineer products, manage operations and engage with people through connected things. Join us to learn how leaders are incorporating the Internet of Things into their businesses to drive profitable growth.
Speakers:
Kareem Yusuf, General Manager, Watson IoT; Parham Vasaiely, Senior Manager Automated Vehicle Development, Jaguar Land Rover; Guido Jouret, Chief Digital Officer, ABB; Steve Surhigh, VP of Cloud Services, Harman
Digital Workspaces: The New Way to Work
No matter the industry or role, employees must interact with internal systems, various tools and each other. Interactions are often slow and disjointed. With AI and Cloud technologies, IBM and Zoom are connecting people with whomever and whatever they need in real time, allowing them to get more done. Machine learning capabilities embedded into collaboration tools helps cut through the noise and automates repeatable tasks that would previously cost valuable time, allowing teams to focus on their highest business priorities.
Speakers:
David Berman, President, Zoom Video Communications Ann-Marie Darrough Director, Offering Management IBM Watson Work
AI, Regtech and the Future of Financial Services: From Jeopardy to Wall Street
As the world changes, IBM is changing. Join Alistair and senior clients as they discuss how IBM is helping address today’s challenges and how the formation of Watson Financial Services puts Risk & Compliance at the very front of IBM’s strategy. Highlights IBM‘s deep commitment to RegTech and explains how IBM is marrying risk and regulatory expertise with new technologies such as cognitive and cloud to help lead business and industry transformation.
Speakers:
Alistair Rennie GM, Watson Financial Services
Grow revenue through innovative new products, services and channels
Digital disruption in changing the playing field for today’s businesses, offering savvy upstarts the opportunity to disintermediate entire industries, seemingly overnight. To remain relevant, the most successful and established businesses must constantly reinvent new ways to drive revenue.
Speakers:
Ed Calusinski - IBM Fellow and Vice President of Technology
Reimagine Customer Experiences in the Era of AI (Session #8798)
The first wave of digital disruption – and the data deluge that followed – threw countless businesses off their customer experience game. Learn how visionary leaders are getting ahead of the next wave by capitalizing on AI and Blockchain to extract actionable insights faster, amaze customers with hyper-personalized experiences and empower marketing commerce and supply chain professionals with the tools and time to do their most exceptional work.
Speakers:
Inhi Cho Suh, General Manager, IBM Collaboration Solutions, with Ticketmaster and Follett
Reimagine Customer Experiences in the Era of AI (Session #8798)
The first wave of digital disruption – and the data deluge that followed – threw countless businesses off their customer experience game. Learn how visionary leaders are getting ahead of the next wave by capitalizing on AI and Blockchain to extract actionable insights faster, amaze customers with hyper-personalized experiences and empower marketing commerce and supply chain professionals with the tools and time to do their most exceptional work.
Speakers:
Inhi Cho Suh, General Manager, IBM Collaboration Solutions, with Ticketmaster and Follett
How AI empowers you to engage customers at every step of their journey (Session #8860)
Learn how AI-fueled solutions are empowering marketing, commerce and supply chain professionals to delight customers, drive growth and fuel business transformation. You’ll see firsthand how Watson acts as your trusted advisor to help you produce personalized campaigns, deliver seamless Omni-channel experiences and assess and preempt disruptions to create exponentially better outcomes for your customers and your business.
Speaker:
Richard Hearn
Creating The Ultimate Customer Experience: Melding Physical with Digital (Session #8861)
In an increasingly digitally connected world, physical memories are still some of the most powerful. The next frontier is melding digital and physical experiences, harnessing AI and new technologies to engage, surprise and delight customers. Learn how leaders across industries are partnering with IBM to build stronger Omni-channel strategies and reinvent the physical spaces to create the ultimate customer experience.
Speakers:
Paul Papas, Paul Papas, Global leader, Digital Strategy and iX
What you’ll find at the
Business and AI Campus
Network with the brightest business and
technology minds in the industry to
reimagine your business in the era of AI.
Create new revenue streams through innovation
Unlock revenue opportunities by introducing new business models, monetizing data across your ecosystem and driving continuous innovation of software-driven AI-enhanced products and services.
Remove cost and accelerate speed to market
Achieve new levels of operational performance by optimizing your processes, modernizing your core systems and supporting trusted transactions that build stakeholder and supplier loyalty.
Capture customer loyalty and advocacy
Set the new standard for how you work, engage your customers and achieve measurable business outcomes by turning prospects into customers – and customers into enthusiastic, loyal fans.
Build a culture of innovation and boost productivity
Focus on your talent strategy to create a culture of creative innovation. Empower people to do their best work by uniting conversations, content and systems, augmented with AI to drive action-oriented outcomes.
Transform enterprise applications
Manage costs, enable innovation at scale, and build a foundation for ongoing innovation. Take the steps you need to modernize your applications and ensure a successful digital transformation.
Manage risk and regulatory compliance
Make more informed, timely and confident decisions and ensure the appropriate controls are in place to protect your organization’s reputation, preserve and enhance stakeholder trust, and drive business performance.
Think Academy
Take your education to the next level and enhance your skill set with 1000s of hands-on labs, certifications, client and technical deep dives.
Build your agenda
Watson can help you discover what the Business and AI Campus has to offer so you can start planning your schedule.
Campus Highlights
How do I gain unique advantage from data delivered on a cloud built for business?
You need the right technical know-how to take full advantage of your data using the right cloud architecture. With better data you can uncover valuable insights, and turn those insights into perfectly timed actions. AI-ready, designed for data, and secure to the core, IBM Cloud then helps you achieve your business goals. In the Cloud and Data Campus, challenge conventional thinking around how data and cloud are used to help you find the right solutions to accelerate your business and transform your industry.
How do I engineer the right infrastructure with cloud and AI to support my business?
You understand that the future demands systems innovation. The Modern Infrastructure Campus will teach you how the best performing and most secure platforms can reliably handle your most data-intensive applications while working seamlessly with your existing investments. Meet industry leaders and IBM experts who can help you build and run the most important aspect of your digital transformation.
How do I make the right security decisions to safeguard my business?
Can you protect and maintain what’s most important: your business and your clients? The Security and Resiliency Campus can help you evolve your security and business continuity and disaster recovery plans for the future with the power of AI, collaboration, automation, orchestration and cloud. In a world where IT is your business and digital transformation is essential for you to compete, get expert advice from a trusted partner to help you prevent the if, and to respond and recover quickly from the when.
How do I design and deliver business solutions that leverage AI across industries and professions?
Now is your time to be the disruptor–see change before it happens or risk losing relevance. The way forward is to practice continuous reinvention of your business with the customer and employee at the core. Modernize applications and put the cloud to work. Redesign workflows and processes with AI, automation, IoT, and blockchain so your team can focus on uncovering insights that protect and fuel innovation at scale. In this campus, reimagine your business to conquer today’s biggest challenge: tomorrow.