Learn the way you
want to learn

Scheduled labs

Book your spot early for these one- to two-hour subject matter expert-led labs with limited seating through Watson Session Expert. Scheduled labs are first come, first serve, so add these to your agenda ASAP!


Dive into your favorite topics a bit deeper in these three- to four-hour scheduled labs featuring hands-on work with new products and technologies. Upon successful completion of the lab, you will also be eligible to receive an IBM Open Badge. Space is limited, so hurry!

Open labs

Take your time or cover more topics faster with self-paced labs. Whatever your proficiency, subject matter experts will be there to assist if you have questions or get stuck. These open labs are also on a first come, first served basis, so book them with Watson now.

Advance your career
with certifications

Every Think 2018 attendee may take a free certification or technical sales mastery exam. And you'll get huge discounts when you take additional exams.

Showcase your skills

Choose from any of 250+ certifications or 140+ technical sales masteries to prove your expertise.

Browse all certification and technical sales mastery exams

Choose from any of 250+ certifications or 140+ technical sales masteries to prove your expertise.

Master today with the tech of tomorrow

Get caught up on tech you’ve let slip by

New tech waits for no one. While you were busy working, new advancements in Cloud, AI, Analytics, Blockchain, IoT, Security and more have been marching ahead. Come to the DevZone and get caught up on all the latest, so that you can be prepared for tomorrow.

Quick Labs

Give us 20 minutes and we’ll teach you something new. These labs take a deeper dive than traditional hands-on labs; we’ll provide you with a step-by-step script, a machine to code, and an expert onsite.

Ask the Expert Stations

Engage in deep, technical conversations with experts one on one on all things dev. Meet the minds behind our Cloud and Data, Watson, Blockchain, DevOps, Security, IoT, and Systems solutions. You ask the questions, they share the answers.


Immerse yourself in a world of IBM Technology. Stop by during Think Academy hours to build your own digital TJ Bot, discover hidden gems on a secret map, compete against your friends in a VR Server Challenge, and much more.

With Watson Studio

Meet one-on-one and learn how easy it is to leverage and integrate Watson services with partners like DXC, Liveperson, Salesforce, SAP Ariba, and more. Check in at the concierge desk in the DevZone to learn more about the With Watson Customer Success Program and how to fast track your application.

A place to learn. A place to focus. A place to meet. A place to play.

Soft skills pop-ups

More intimate lab settings encourage attendees to test and expand their soft skills.

Lunch and Learn area

Take the time to eat, chat, and network with fellow attendees.
Cram for your certifications in a collaborative and encouraging environment.


Recharge your batteries and meet fellow thinkers while you play in our lounges and social spaces.

Why you can't afford to miss Think Academy

Register to attend

$1,000s of value in training, certifications, hands-on labs, soft-skills training, and expert talks

1,000+ labs, certifications, deep dives and training sessions

800+ machines devoted to labs and certifications

University-like atmosphere to unplug and recharge from the conference