A new era of business reinvention is dawning. Organizations are facing an unprecedented convergence of technological, social and regulatory forces. As artificial intelligence, automation, Internet of Things, blockchain and 5G become pervasive, their combined impact will reshape standard business architectures. The “outside-in” digital transformation of the past decade is giving way to the “inside-out” potential of data exploited with these exponential technologies. We call this next-generation business model the Cognitive Enterprise.