About Market Development & Insights

Market Development & Insights (MD&I) professionals located around the world consult with IBM decision makers across geographies and business units to provide strategic insights that help drive better business outcomes.

In this new era, IBM is reshaping industries with our expertise in Cloud, Analytics, Security, Mobile, and the Internet of Things – changing how businesses build, collaborate, analyze, and engage. At the heart of this transformation are MD&I analysts. We provide a trusted, objective view of the market and its impact on IBM, empowering IBMers to drive actions that grow the business.

An MD&I analyst is a critical thinker with strong business insight and a desire to work in partnership with IBM executive leaders. MD&I analysts approach every engagement with a client-centered focus, bringing together marketplace expertise, understanding of competitive dynamics, and data from a variety of sources to drive value and growth for the business.

Join the team that assesses the present, envisions the future, and helps IBM win!

Michelle Peluso

Michelle Peluso, Senior Vice President and Chief Marketing Officer

Market Development & Insights professionals at IBM are world-class. They are passionate, curious, and dogged -- they present an unbiased view of the world we live in and the clients we serve while using their experience and insights to help the organization continually reimagine what's possible.

We look for individuals with outstanding skills in the following areas:


Problem Solving

Do you like to figure out how to make things better?



Are you well spoken and able to organize your thoughts into a compelling story that drives people to act?



Can you inspire others to action, build a team, and make things happen?


Relationship Building

Do you work well with business leaders and colleagues, taking a collaborative approach? 


Quantitative & Qualitative Analysis

Do you like to look beyond the facts to their deeper meaning and implications?

MD&Iers are known for deep expertise and market knowledge, leading to discerning analysis and a well-informed point of view.

Sketch of a suitcase

Our thought leadership has informed new product and service offerings.

Sketch of a dots

Our discerning points of view assist IBM's senior leadership in key decisions around market expansion, competitive positioning, and industry transformation. 

Sketch of a lightbulb

Our analyses have been instrumental in vetting key IBM acquisitions.


Our People

MD&Iers are a team. We care about our work and about each other. Hallmarks of our MD&I team include:

  • Access — We work with business leaders on meaningful projects that impact the business.
  • Collaboration — We are a close network of smart people who are always willing to help each other out.
  • Flexibility — We adapt as needed to deliver the right outcomes.
  • Diversity — We focus on creating an open and welcoming environment, allowing us to attract and retain valuable talent.

MD&I invests in our people. You choose your path, and we help you get there. We provide leadership opportunities, programs and resources to learn, and broad exposure to other parts of IBM so you can cultivate your skills and achieve success.

Explore MD&I job opportunities

Summer internships are the best way to join our team and explore future full-time opportunities. If you are a current university student and wish to be considered for a position, you can apply to one of the job openings (depending on time of year) and submit your resume online. Thank you for considering MD&I!