About Market Development & Insights
Market Development & Insights (MD&I) professionals located around the world consult with IBM decision makers across geographies and business units to provide strategic insights that help drive better business outcomes.
In this new era, IBM is reshaping industries with our expertise in Cloud, Analytics, Security, Mobile, and the Internet of Things – changing how businesses build, collaborate, analyze, and engage. At the heart of this transformation are MD&I analysts. We provide a trusted, objective view of the market and its impact on IBM, empowering IBMers to drive actions that grow the business.
An MD&I analyst is a critical thinker with strong business insight and a desire to work in partnership with IBM executive leaders. MD&I analysts approach every engagement with a client-centered focus, bringing together marketplace expertise, understanding of competitive dynamics, and data from a variety of sources to drive value and growth for the business.
Join the team that assesses the present, envisions the future, and helps IBM win!
Michelle Peluso, Senior Vice President and Chief Marketing Officer
“Market Development & Insights professionals at IBM are world-class. They are passionate, curious, and dogged -- they present an unbiased view of the world we live in and the clients we serve while using their experience and insights to help the organization continually reimagine what's possible.”
We look for individuals with outstanding skills in the following areas:
Do you like to figure out how to make things better?
Are you well spoken and able to organize your thoughts into a compelling story that drives people to act?
Can you inspire others to action, build a team, and make things happen?
Do you work well with business leaders and colleagues, taking a collaborative approach?
Quantitative & Qualitative Analysis
Do you like to look beyond the facts to their deeper meaning and implications?
MD&Iers are known for deep expertise and market knowledge, leading to discerning analysis and a well-informed point of view.
Our thought leadership has informed new product and service offerings.
Our discerning points of view assist IBM's senior leadership in key decisions around market expansion, competitive positioning, and industry transformation.
Our analyses have been instrumental in vetting key IBM acquisitions.
MD&Iers are a team. We care about our work and about each other. Hallmarks of our MD&I team include:
- Access — We work with business leaders on meaningful projects that impact the business.
- Collaboration — We are a close network of smart people who are always willing to help each other out.
- Flexibility — We adapt as needed to deliver the right outcomes.
- Diversity — We focus on creating an open and welcoming environment, allowing us to attract and retain valuable talent.
MD&I invests in our people. You choose your path, and we help you get there. We provide leadership opportunities, programs and resources to learn, and broad exposure to other parts of IBM so you can cultivate your skills and achieve success.
“Being an MD&Ier has given me the opportunity to think strategically and work on projects that truly impact the business. I’ve had exposure to the highest levels of leadership and been challenged to think outside the box and flex my creative muscles. More importantly, MD&I has a strong sense of community and support, which is one of the many reasons I've been here for over five years and can't imagine working anywhere else!”
“I’ve found MD&I to be the perfect convergence of market research, strategy, and analytical skills and capabilities, that we leverage to support our clients on a day-to-day basis. From the moment I joined the MD&I team as an intern and later full-time employee, I knew that I was in a special place surrounded by intellectually curious, passionate, and thoughtful people who aren’t afraid to ask the tough questions. MD&I encourages you to grow in your career, challenging you to think outside the status quo, and never stop learning.”
“I began my IBM career as an MD&I summer intern which gave me an opportunity to experience a "real life" strategic project for IBM's leadership team. Since joining full-time, I have progressed my career within the MD&I organization but have also moved to other teams within IBM where I learned new skills and experienced a different part of IBM's business. I have since moved back to the MD&I team and thoroughly enjoy partnering with IBM's Senior Leaders to help tackle their biggest strategic challenges.”
“MD&I provides for a comprehensive entry into internal consulting that is unlike opportunities anywhere else. In only a few years I have worked on everything from product strategy to client communications to organizational change and so much more.”
“Beginning my career in MD&I has provided me with a wealth of market-based knowledge that is highly valued throughout IBM. Within my first two years in MD&I, I’ve presented to countless executives (VPs, General Managers, CMOs) and regularly provide strategic insights that are used by our senior most leaders. Not many organizations would trust an early professional to engage so heavily with these leaders, but MD&I encourages it.”
“I was looking for a role where I could leverage my marketing background to create impact at a strategic level across the organization, and I wanted to be part of a company - and a community - that cared about my long term development. I found that within MD&I and IBM.”