Marketing at IBM

The most outcomes-oriented, client centric, agile marketing team on the planet.
We put smart to work for good —applying talent and technology to help address some of our world’s most pressing challenges. Are you passionate for change? Join us.

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Who we are

Marketing has changed – and, at IBM, so have we. If there’s one constant, it’s that we embrace change.

Working in Marketing

Working in Marketing

Our brand

As marketers, we are stewards of one of the most iconic brands in the world. We use our own products to make our marketers look like superstars. And just like our software, we learn with every question we ask.

Our team

Carla Piñeyro Sublett is our new CMO: Cited by IBM for her past work in revamping the brand focus for companies such as National Instruments and Rackspace.

Our effectiveness

IBM talks to CNBC about how IBM marketers are using data and technology to understand the ROI on every marketing dollar spent.

What we do

We have ten marketing disciplines that span our organization. Each discipline is of equal importance and absolutely critical to achieving marketing results.

Brand

Content

Product marketing

Demand generation

Marketing operations

Social

Event marketing

Field marketing

Market research

Analytics + data

Brand

The brand marketing works across the entire company to ensure IBM comes alive in relevant, different, and powerful ways. They work using a range of tools, including social platforms to create a connection with our clients, prospects, partners, employees, and our communities. Their job is to increase understanding and build trust in IBM, its people, and its capabilities.

A day in the life...

Meet Edgar Ramirez,
Masterbrand Channel Manager
here at IBM Marketing.

Edgar Ramirez

Content

Creating stories and experiences that matter to our audiences and their businesses is the goal of content creators at IBM. The content they create helps people navigate complex challenges to make decisions that matter. They hold the brand standard when it comes to creating evocative, engaging content for our clients.

A day in the life...

Meet Evan Kopp,
Content Director
here at IBM Marketing.

Evan Knopp

Product marketing

Product marketers represent the voice of the customer, advocate for them, and must understand how the market may respond to the product, and to the brand being in that space. They ensure that at every step we serve our customers and deliver products and services that are different and delightful.

A day in the life...

Meet Aditi Desai,
Product Marketing Manager
here at IBM Marketing.

Aditi Desai

Demand generation

Working closely with the analytics and media disciplines, demand generation (known as performance marketing at IBM) supports four critical areas of expertise, and the professionals who practice them. From marketing automation and campaign management to paid media and organic search, these professionals make sure IBM campaigns reach the right audiences, the right way, and drive always improving results.

A day in the life...

Meet Lucia Hua,
Campaign Manager
here at IBM Marketing.

Lucia Hua

Marketing operations

Marketing operations delivers operational efficiency so that IBM ultimately gets more out of every marketing dollar spent. They do this by creating work systems and workflows throughout the organization that help stakeholders make the right decisions to achieve their business unit’s goals. They also are immensely important to our education and culture. From designing marketing education to deploying programs that help our teams become even more agile, marketing operations helps our organization continue to transform.

A day in the life...

Meet Christina Bowie,
Marketing Communications Operations Specialist.

Lucia Hua

Social

The social team brings IBM to life on social platforms using story-driven content and ongoing connection to our customers, fans, and #ProudIBMers. Through real stories we use social platforms to have conversations with our clients to build, nurture, and protect relationships.

A day in the life...

Meet Jessica Negley,
Influencer and Enablement Strategist
here at IBM Marketing.

Jessica Negley

Event Marketing

Event marketing focuses on crafting the best event environment, showcasing our industry experts, and attracting inspirational speakers with compelling stories—that are relevant, beginning to end, for our customers. That means this team focuses on planning, narrative and message development, and brand expression for every touch point within an event journey—and they do this in both physical and digital worlds.

A day in the life...

Meet Machon Banks,
Event Manager
here at IBM Marketing.

Machon Banks

Field marketing

Field marketers are buyer’s advocates that prioritize purpose, alongside profits, at IBM. They are allied with sellers and business partners—often listening in on sales calls, assisting in user groups and at client meetings, and working the trade show floor. Field marketers use every prospect and customer touch point to learn about different audience segments so they can drive value for our offerings and help the company deliver to its shareholders.

A day in the life...

Meet Kelly Shearn,
Field Marketing Manager
here at IBM Marketing.

Kelly Shearn

Market research

Market research (known as marketing development and insights at IBM) employees analyze the market and share insights, so we can focus on what will grow the business. The team understands how our clients and buyers think, what they think about us, and how they respond to the experience we deliver. They also look at the tech market overall, so we can better tailor opportunities and analyze how we compare to our competitors.

A day in the life...

Meet Gene Sussman,
MD&I Advisor
here at IBM Marketing.

Gene Sussman

Analytics + data

Even though we are all analytics professionals, analytics & data marketers are focused on improving business and marketing performance through hypothesis-driven experiments and solutions. The team drives outcomes through the use of business analytics, data science, visualization and data management skills to help marketers target the right audience with the best content and an optimal marketing mix.

A day in the life...

Meet Victoria Kanicka,
Marketing Analytics Strategist
here at IBM Marketing.

Victoria Kanicka

Grow your marketing career

We believe a marketer’s biggest asset is their curiosity and their passion for lifelong learning. We inspire curiosity in our employees through access to learning, resources, and ways to pave their career trajectory.

See how our Austin employees recently spent a day engaging in career development conversations with our global marketing leadership team.

Watch now

Develop your Career as an Intern

At IBM, we believe the key to a marketer’s success is their curiosity and their passion for lifelong learning. An internship with IBM Marketing and Communications can help feed your curiosity as you learn from leaders in the field, gain hands-on experience in data-driven, client centric marketing, build a network to support your future career, and take pride in innovating with a company that’s been leading the way for more than 100 years.

You asked us about...

What is the structure of the internship program?

The Marketing and Communications Internship Program is a 10-week immersive career preparation experience that culminates in a presentation to IBM Marketing and Communications stakeholders and executives. Interns will work in teams throughout the summer to drive strategic projects that make an impact in IBM Marketing and Communications while providing interns with a realistic preview into a marketing and communications career at IBM.

What does the programming for the marketing and communications internship look like?

Beyond the core team project, the internship experience is filled with a range of events designed to ensure interns get exposure to all areas of marketing and communications within IBM. There are educational sessions detailing the different disciplines within the marketing and communications function at IBM, hands on learning modules focused on teaching interns about important marketing and analytics principles and tools like Agile and NPS, leadership roundtables, and practitioner panels. Additionally, there are multiple social events including bowling night, sporting events, and paint day in the office.

Where is the marketing and communications internship located?

Opportunities are available in Armonk, NY; New York City; Austin, TX; Raleigh, NC and San Francisco, CA. Locations are subject to change year to year with the exception of Armonk, NY, New York City, NY, Austin, TX, and Raleigh, NC.

What are examples of projects that interns have worked on?

Past interns have worked on developing best-in-class data visualization modeling for campaign performance management, creating cohesive brand messaging strategies for global campaigns, optimizing digital marketing strategies aligned to the customer journey for IBM solutions, developing customer targeting and social media strategies for IBM flagship events and helping shape IBM's narrative around how we can use technology to improve the world.

What are the requirements to apply?

Regarding eligibility for our Marketing and Communications Internship program, we do not provide visa sponsorship for any of our positions. Those applying to our Marketing Professional Internship, Marketing Development & Insights Undergraduate Internship, Communications and Marketing Operations positions should be rising seniors in college. Exceptions apply to our Freshman Immersion Program and Graduate-level roles which are noted in the position name.

How do I apply to the marketing and communications internship program?

Visit our IBM Careers portal here and on this webpage below to apply. You can also check your college career portal, to see if your school participates in the program and if the internship program application is live.

Go deeper

Check out our Marketing Internship blogs to get a deep dive

Application process

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Screening

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Online assessments

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Assessment center / interview

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Decision / Offer

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