Marketing at IBM
The most outcomes-oriented, client centric, agile marketing team on the planet.
We put smart to work for good —applying talent and technology to help address some of our world’s most pressing challenges. Are you passionate for change? Join us.
Who we are
Marketing has changed – and, at IBM, so have we. If there’s one constant, it’s that we embrace change.
Working in Marketing
Working in Marketing
As marketers, we are stewards of one of the most iconic brands in the world. We use our own products to make our marketers look like superstars. And just like our software, we learn with every question we ask.
Carla Piñeyro Sublett is our new CMO: Cited by IBM for her past work in revamping the brand focus for companies such as National Instruments and Rackspace.
IBM talks to CNBC about how IBM marketers are using data and technology to understand the ROI on every marketing dollar spent.
What we do
We have ten marketing disciplines that span our organization. Each discipline is of equal importance and absolutely critical to achieving marketing results.
Analytics + data
Grow your marketing career
We believe a marketer’s biggest asset is their curiosity and their passion for lifelong learning. We inspire curiosity in our employees through access to learning, resources, and ways to pave their career trajectory.
See how our Austin employees recently spent a day engaging in career development conversations with our global marketing leadership team.
Develop your Career as an Intern
At IBM, we believe the key to a marketer’s success is their curiosity and their passion for lifelong learning. An internship with IBM Marketing and Communications can help feed your curiosity as you learn from leaders in the field, gain hands-on experience in data-driven, client centric marketing, build a network to support your future career, and take pride in innovating with a company that’s been leading the way for more than 100 years.
You asked us about...
What is the structure of the internship program?
The Marketing and Communications Internship Program is a 10-week immersive career preparation experience that culminates in a presentation to IBM Marketing and Communications stakeholders and executives. Interns will work in teams throughout the summer to drive strategic projects that make an impact in IBM Marketing and Communications while providing interns with a realistic preview into a marketing and communications career at IBM.
What does the programming for the marketing and communications internship look like?
Beyond the core team project, the internship experience is filled with a range of events designed to ensure interns get exposure to all areas of marketing and communications within IBM. There are educational sessions detailing the different disciplines within the marketing and communications function at IBM, hands on learning modules focused on teaching interns about important marketing and analytics principles and tools like Agile and NPS, leadership roundtables, and practitioner panels. Additionally, there are multiple social events including bowling night, sporting events, and paint day in the office.
Where is the marketing and communications internship located?
Opportunities are available in Armonk, NY; New York City; Austin, TX; Raleigh, NC and San Francisco, CA. Locations are subject to change year to year with the exception of Armonk, NY, New York City, NY, Austin, TX, and Raleigh, NC.
What are examples of projects that interns have worked on?
Past interns have worked on developing best-in-class data visualization modeling for campaign performance management, creating cohesive brand messaging strategies for global campaigns, optimizing digital marketing strategies aligned to the customer journey for IBM solutions, developing customer targeting and social media strategies for IBM flagship events and helping shape IBM's narrative around how we can use technology to improve the world.
What are the requirements to apply?
Regarding eligibility for our Marketing and Communications Internship program, we do not provide visa sponsorship for any of our positions. Those applying to our Marketing Professional Internship, Marketing Development & Insights Undergraduate Internship, Communications and Marketing Operations positions should be rising seniors in college. Exceptions apply to our Freshman Immersion Program and Graduate-level roles which are noted in the position name.
How do I apply to the marketing and communications internship program?
Visit our IBM Careers portal here and on this webpage below to apply. You can also check your college career portal, to see if your school participates in the program and if the internship program application is live.
Hear from past IBM Marketing interns
“ Interning at IBM taught me what being client-centric is all about. I took that concept and applied it to my digital strategy work, ultimately seeing my team's recommendations go live on a website viewed by thousands of people by the end of the summer. ”
Lea Chen, 2018 marketing Intern, University of Pennsylvania Class of 2019
“ During my internship at IBM I was able to see first-hand how my team's work was affecting the company overall. It was amazing to see that although I was just an intern, I was able to contribute to one of the world's leading companies. ”
Paulina Espinoza, 2018 marketing intern, University of Texas at Austin Class of 2019
“ During my internship experience with IBM Marketing, I was able to build relationships with peers, managers, and even directors and CMO’s. Although IBM is a massive company, the mentorship exceeded my expectations and is a testament to our incredible culture! ”
Brigitte Blanco, 2018 marketing intern, Duke Class of 2019
“ My summer internship in marketing at IBM was an incredible experience--it not only afforded me the opportunity to learn about digital marketing under the tutelage of industry experts, but also gave me a platform to forge relationships I know I'll cherish for years to come. In many ways, I have this internship and those who arranged it to thank for where I am today. ”
Ben Senior, 2018 marketing intern, UNC Class of 2019
Check out our Marketing Internship blogs to get a deep dive
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