How it works

Benefits of partnering with IBM


Learn about IBM’s simple and flexible embedded solutions business model, and explore some of the technologies you can start embedding now.

What is an ESA?

For Business Leaders

Learn more about what to embed, explore case studies and read white papers:

For Developers

Access sample projects, code, and the online community to learn more:


Access free e-Tech Support and IBM Cloud credits as you embed IBM technology.

Free credits and trials

When you embed IBM technology you’ll get:

Credits are available for 12 months for new embed users with an approved solution

Technical Support

Development sandbox



Align your costs with your revenue streams using pay-as-you-go IBM embedded technologies pricing.


Ourflexible pricing plans include:



Get go-to-market support from IBM to find new customers and grow your business.


Once your solution is ready, and based on eligibility, we’ll continue to help you grow your business with marketing support, which may include:

  • Creation of an IBM client success story around your solution
  • Social amplification
  • Speaking opportunities at meet-ups and events

Onboard your solution in one place to IBM's digital platforms

Ready to get started?

The Embedded Solution Agreement (ESA) allows you to embed IBM technology in your solution or application to enrich its capability and provide a better experience to your client.

Additional benefits by category


Talk to an expert to decide which aspects of IBM’s industry-leading data analytics platform portfolio are best suited to enhance the value of your solution to keep you ahead of your competition.


Take advantage of the “With Watson” program, an application verification program that provides exclusive brand, marketing, and technical resources to developers and organizations that are embedding Watson technologies into their apps in meaningful ways.


Access cloud technologies, drive demand, and increase revenue with IBM Cloud Solution Provider benefits.

Ready for a free consultation?

Schedule a free consultation with one of our experts to learn how IBM technology can help differentiate your offering.

Contact us

Access e-technical support for help embedding IBM technology into your offering.