B2B order management to meet changing supply chain demands

B2B brands know that moving to an omnichannel order management system is no longer optional. The lines between B2C and B2B have ceased to exist. Clients expect the same experience in the office as they get at home: delivery how, when and where they want it. You need an advanced order orchestration platform that provides a single view of orders and inventory across your entire fulfillment network, one that allows customers to order and receive from any channel, get a committed fulfillment promise and track order status.

Parker Hannifin delivers superior customer experiences with seamless selling and fulfillment

“We now have better visibility into inventory and orders across our global supply network. This clarity helps us optimize stock levels to reduce inventory carrying costs, and ensure that orders are fulfilled in a timely, accurate manner, which in turn boosts customer satisfaction.”
 – Bob McAdoo, Vice President, Worldwide Business Systems, Parker Hannifin

Screenshot of IBM Sterling b2b order management workspace

Key features

Management of complex orders and organizational structures

Go beyond what ERP can deliver with a flexible platform

Inventory optimization

Get perfect delivery by linking inventory supply to customer demand

Global order visibility and monitoring

Deliver on more customer promises

Available-to-promise (ATP) commitment

Get accurate, real-time ATP information at the time of purchase

State-of-the-art hybrid cloud technology

Experience a proven platform that can manage complex order processes

Proven integration

See how advanced order orchestration software fits seamlessly into back-office processes

IBM Sterling Order Management and IBM Certified Containers

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How is IBM Sterling Order Management used?


Enterprise resource planning (ERP) solutions were not built to support order management, and many homegrown systems cannot scale to support demands for automation. True order orchestration allows you to manage incoming product orders without handling paper, and with the confidence to exceed customer expectations.

Aftermarket parts

Managing order orchestration with countless SKUs is a critical task, especially when you have contractual service level agreements to meet. An order management system automates customer requests from order entry through fulfillment.


Companies who solely sell to other business are beginning to see opportunities with a second distribution channel: selling directly to the end consumer. While the business model is fundamentally the same, it requires insight into inventory and control of fulfillment to execute effectively.