Feature spotlights

Powerful campaign design canvas

Design and automate sophisticated, multi-step and multi-channel campaign programs with an easy-to-use visual canvas. Collaborate across the entire marketing team.

Seamless marketing across mobile and other digital channels

Design multichannel programs on one canvas. Blend digital channels including email, mobile push, SMS and social to deliver the experiences your customers expect, when and where they expect them.

Lead management and scoring

Capture more of the right leads. Close the loop between marketing and sales and drive greater revenue through lead management features that deliver higher-quality leads and decrease customer acquisition costs. Get quality leads by understanding prospect behavior and scoring on that behavior. Manage and nurture your leads; maximize your budget.

Customer journey building

Quickly create journey maps with IBM Journey Designer. Share across teams to collaborate and establish common goals. Use this as a foundation to design optimal customer experiences.

AI-powered Watson Assistant

This is the industry's only integrated AI-powered marketing assistant that marketers can use to save time by streamlining how they do their regular tasks while making better decisions. Ask Watson "How did my mailing do last week?" or "How does my mailing from this month compare to last month?" You can do this and much, much more.

Performance insights and reporting

Use an interactive interface to analyze the results of your campaigns. Hover over charts and graphs to glean the insights you need to further optimize your campaign to achieve better results.

Planning and budgeting (performance management)

Connect your marketing plans to your investments, plan for revenue impact and measure against actual results to determine where and how to spend your next marketing dollar.

Personalization and A/B/n testing

Add personalization across your campaigns (emails, mobile push messages, landing pages, etc.) to improve results starting with open and click-thru rates. Leverage A/B/n testing to optimize your marketing messages and further improve results.

Customer case study

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