IBM DemandTec products

IBM® DemandTec® products, now IBM marketing software, can quantify consumer behavior to help you make predictive merchandising and marketing decisions that boost sales, profitability and loyalty.

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IBM Price Management (formerly DemandTec Price Management)

Execute your pricing strategies quickly with automated tasks that enforce compliance with pricing goals.

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IBM Price Optimization (formerly DemandTec Price Optimization)

Pinpoint the optimal prices across channels to help achieve sales, volume, profit and price image goals.

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IBM Markdown Optimization (formerly DemandTec Markdown Optimization)

Optimize profit and inventory levels by identifying the ideal timing and pricing for clearance merchandise.

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IBM Deal Management (formerly DemandTec Deal Management)

Streamline trade promotions processes with automated features for both retailers and manufacturers.

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IBM Advanced Deal Management (formerly DemandTec Advanced Deal Management)

Improve the online deal management experience with extensive features tailored for manufacturers and brokers.

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Featured offers

How lifecycle pricing pays dividends for softlines retailers

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IBM Price Management

Automate the most cumbersome, time-consuming pricing tasks.

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More IBM marketing tools

Omni-channel merchandising

Quantify consumer behavior for better predictive merchandising and marketing decisions.

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Personalized Marketing

Provide seamless personalized experiences across channels to increase customer engagement, satisfaction and sales.

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Support for IBM® DemandTec® products

Get world-class support for IBM Omni-channel merchandising products. Whether you're looking for supported product and software environments, product downloads or fixpack schedules, you’ll find what you need.

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Training and certification

IBM Marketing offers a wide range of software education options to suit your role, your preferred learning format and your schedule. Courses are offered through public or onsite classroom training, computer-based training or instructor-led online courses.

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Implementation services

Realize quicker time-to-value from your marketing technology investment. IBM applies deep product knowledge and industry expertise to improve your company’s processes and marketing results using on premises or software as a service (SaaS) delivery models.

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Business consulting services

The IBM Marketing practice in IBM Global Business Services delivers solutions to organizations across industries that are designed to improve customer relationships and increase marketing profitability.

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