Overview of master data management

What is master data management?

Master data management is a comprehensive process that defines and manages an organization’s critical customer and product data. It provides a single, trusted view into data across the enterprise, with agile self-service access, analytical graph-based exploration, governance and a user-friendly dashboard to accelerate product information management (PIM) and master data programs.

Master data management solutions from IBM establish a single, trusted, 360-degree view of customer and product data, enabling users to get better business insights and drive growth through self-service analytics.

Read the analyst report: Modern MDM

Master data management benefits

Self-service access

Provide more secure, governed self-service access to trusted data.

Deeper insight

Provision and operationalize master data management for deeper analysis and enhanced insights.

Consent management

Capture consent to enable governance and regulatory compliance.

Improved efficiency

Use intuitive dashboards to manage data more proactively.

Master data management solutions

Screenshot of Master Data Management Development Module Overview

IBM InfoSphere Master Data Management

Master data management for single or multiple domains, including customers, suppliers, products, accounts and more

Explore InfoSphere MDM

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IBM Product Master

Provides collaborative master data management and product information management capabilities

Explore IBM Product Master

Screenshot of Master Data Management on Cloud Development Module Overview

IBM Master Data Management on Cloud

Helps businesses gain a trusted view of customer and product data in a hybrid computing environment

Explore IBM Master Data Management on Cloud

Master data management case studies

The Health Collaborative

The Health Collaborative developed a solution built on IBM® InfoSphere® Master Data Management that creates a single, accurate record for each of the nine million individuals in their healthcare network.

Read the case study

London Borough of Camden

The master data management solution helped create a single view of 16 systems containing data on residents and the services they use — helping to boost operational efficiency, detect fraud and improve service levels.

Read the case study

Related topics

DataOps

Data quality

Data governance

Data integration

Data preparation

Data replication

Master data management resources

Overhead view of parking lot

MDM on Cloud

Learn how to get a single, trusted view of data across the enterprise, agile self-service access, analytical graph-based exploration, governance and a user-friendly dashboard. (PDF, 180 KB)

MDM on Cloud brief document--pdf

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Product information management

Create a single repository of product and service information and use it throughout the enterprise. (PDF, 163 KB)

IBM Product Master document--pdf

IBM data facility server

DataOps

Learn how DataOps builds an agile, data-driven culture using master data management, automation, data quality and governance.

Read the interactive DataOps guide

MDM machine-learning-assisted data stewardship technical preview
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MDM machine learning-assisted data stewardship technical preview

With master data management, improve the efficiency, accuracy and automation of suspected duplicate processing decisions by tracking and learning from the decisions made by data stewards. (05:54)

Watch the MDM machine-learning-assisted data stewardship video IBM Media Center Video Icon

Delivering trusted, business ready data for the healthcare industry
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Trusted, business-ready data for the healthcare industry

See the master data management solution that administers thousands of records across multiple hospitals and quickly governs the organization's disparate sets of data. (01:57)

Watch the 6-minute video IBM Media Center Video Icon

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Next steps

Join the master data management community

Connect with experts and peers to build expertise, solve problems and share insights about master data management.

Schedule a 30-minute one-on-one call

Talk with experts who have worked with thousands of clients to build winning master data management solutions, analytics and artificial intelligence (AI) strategy.